At this year’s event, AmiViz will be joined by six leading technology partners, each bringing unique capabilities to the cybersecurity ecosystem:

1. Sysdig – Real-Time Security for Cloud and Containers
2. Threatcop – People Security Management
3. Bitsight – Cyber Risk Management
4. ExtraHop – Cloud Native Network Detection and Response
5. RunZero – Total Attack Surface & Exposure Management
6. YesWeHack – Global Bug Bounty and Vulnerability Management Platform

These technologies span the full cybersecurity spectrum—from securing cloud-native environments and managing cyber risk to strengthening human defenses and identifying vulnerabilities before they can be exploited.

AmiViz’s participation underscores its ongoing commitment to empowering regional enterprises with comprehensive cybersecurity strategies. Visitors to the stand will have the opportunity to explore each of the featured solutions, engage directly with product experts, and attend insightful presentations on how these tools can be integrated into their existing security frameworks.

“GISEC is a cornerstone event for cybersecurity in the region,” said Ilyas Mohammed, Chief Operating Officer of Amiviz. “It provides a unique platform for us to showcase our growing portfolio of innovative technologies and to connect with decision-makers looking to enhance their cyber resilience. This year, our focus is on helping organizations build proactive, integrated defenses that are future-ready.”

The collaboration between AmiViz and SimSpace will bring state-of-the-art cybersecurity technologies and comprehensive training programs to organizations in the Middle East. Leveraging AmiViz’s extensive regional presence and deep understanding of the local market, combined with SimSpace’s cutting-edge cyber range platform and expertise, the partnership is set to deliver unparalleled cybersecurity solutions tailored to the unique needs of the region.

“We are excited to join forces with SimSpace to enhance cybersecurity capabilities in the Middle East. This partnership aligns with our commitment to providing the most advanced and effective cybersecurity solutions to our clients,” said Ilyas Mohammed, Chief Operating Officer of AmiViz. “Together, we will empower organizations to proactively address emerging cyber threats and build robust cyber defences.”

SimSpace’s cyber range platform enables realistic simulation of cyber-attacks, providing organizations with the opportunity to test their defences, identify vulnerabilities, and train their cybersecurity teams in a controlled and secure environment. This collaboration will also offer customized training programs designed to elevate the skills of cybersecurity professionals and ensure they are well-prepared to tackle the evolving threat landscape.

The partnership will also include joint marketing and promotional activities across the Middle East region. AmiViz and SimSpace will collaborate on various initiatives, including training, workshops, and industry events, to raise awareness about the importance of cybersecurity and showcase their innovative solutions. These efforts will help organizations understand the critical role of advanced cybersecurity measures and the benefits of adopting cutting-edge technologies provided by AmiViz and SimSpace.

“We are thrilled to partner with AmiViz as we expand our presence in the Middle East. This collaboration marks a significant step in bringing SimSpace’s cutting-edge cyber range technology to organizations in the region, empowering them to enhance their cyber resilience. Together with AmiViz, we look forward to helping businesses and governments strengthen their defenses against evolving threats.” said Lee Rossey, CTO & Co-founder, SimSpace.

NEOX Networks specializes in delivering state-of-the-art network visibility solutions, including Network TAPs, Network Packet Brokers, Packet Capture and Forensics, and Packet Processing and Analysis appliances. These technologies address critical challenges such as high-speed network traffic access, precise timestamping for low-latency applications, and seamless integration into existing IT infrastructure. NEOX Networks’ solutions are designed to ensure network uptime, enhance cybersecurity, enable application observability, and support digital transformation initiatives, including hybrid-cloud and multi-cloud strategies.

Highlighting its commitment to innovation, AmiViz’s new partnership with NEOX Networks reflects its dedication to providing next-generation network visibility solutions globally, ensuring critical IT traffic is observable, sensitive data is masked for compliance, and network data is optimally delivered for analysis.

Ilyas Mohammed, Chief Operating Officer at AmiViz, stated, “We are excited to onboard NEOX Networks as part of our growing ecosystem of cybersecurity partners. Their advanced solutions will empower enterprises in the GCC, Egypt, and Africa to strengthen their network security, enhance operational resilience, and maximize the value of their existing infrastructure investments.”

Timur Ozcan, CEO of NEOX Networks, further added, “Our partnership with AmiViz marks a significant milestone in expanding NEOX presence in the Middle East and Africa. AmiViz’s expertise and established network will be instrumental in delivering our cutting-edge network visibility solutions to enterprises and service providers in the region, helping them address complex network challenges with confidence.”

Kiteworks, recently recognized by G2 for its product excellence, empowers organizations to control, monitor, and protect every interaction between people, machines, and systems across user collaboration, automated workflows, and enterprise AI—all from one platform. The Kiteworks Private Data Network delivers unified compliance controls through centralized audit logs, automated compliance reporting, and preconfigured templates for multiple regulations (GDPR, HIPAA, CCPA). Real-time compliance monitoring and automated policy enforcement ensure consistent regulatory adherence across all data sharing activities.

AmiViz’s extensive market knowledge and established distribution network will facilitate the seamless integration of Kiteworks’ technologies across diverse sectors, including finance, healthcare, energy, and government. This strategic move aims to enhance operational resilience and data protection for enterprises navigating complex regulatory landscapes.

Ilyas Mohammed, Chief Operating Officer at AmiViz, commented, “We are very excited to forge this strategic alliance with Kiteworks, whose groundbreaking approach to secure content communications addresses a critical vulnerability in today’s increasingly complex cybersecurity landscape. Their innovative platform doesn’t merely protect data—it fundamentally transforms how organizations safeguard their most sensitive information. Together, AmiViz and Kiteworks are empowering enterprises across the Middle East and Africa with solutions that protect private data from emerging threats while also ensuring seamless regulatory compliance in an era where data privacy has never been more crucial.”

The partnership is a direct response to the growing cybersecurity challenges in the Middle East and Africa. By offering Kiteworks’ robust solutions, AmiViz aims to provide enterprises with the necessary defences to protect their critical information and maintain regulatory adherence. This collaboration signifies a commitment to strengthening the region’s cybersecurity infrastructure, ensuring businesses can operate securely in an increasingly digital world.

“This strategic partnership with AmiViz represents a significant milestone in our mission to empower organizations across the Middle East and Africa to secure their most sensitive data exchanges,” said David Byrnes, VP Global Channels, Kiteworks. “As cyber threats continue to evolve in sophistication and frequency, businesses in these rapidly digitizing regions require robust solutions that not only protect their critical information but also ensure regulatory compliance. Our Private Data Network, combined with AmiViz’s deep regional expertise and established distribution channels, creates a powerful alliance that will enable enterprises to confidently manage risk in every aspect of their sensitive content communications. We’re excited to collaborate with AmiViz to deliver comprehensive data protection solutions that address the unique security challenges facing organizations in these dynamic markets.”

How did the industry and your company fare in 2024, and what were the key highlights?
In 2024, the cybersecurity industry saw significant growth, driven by the increasing sophistication of cyber threats and the use of new technologies like artificial intelligence (AI) and cloud computing. Organisations faced high risks and became prime targets for advanced tactics like double extortion ransomware. As a result, attention turned toward strengthening fundamental cybersecurity measures, including improved training, better patch management, enhanced network segmentation, etc.

For AmiViz, 2024 was a milestone year with strong regional performance. To meet market expectations, we made substantial investments across the region in resources, partnerships, and technologies, especially in Saudi Arabia. Through these initiatives, AmiViz established itself as a major force behind the development of strong cybersecurity ecosystems across critical sectors.

What opportunities do you foresee for 2025, and how do you plan to leverage them?
There are significant opportunities and growth for the cybersecurity landscape in 2025. It will be shaped by emerging technologies and increasing digitalisation across industries. Key drivers include the widespread adoption of AI, IoT, and edge computing, alongside growing demand for zero-trust security frameworks and advanced cloud protection.

Additionally, our focus on partner enablement and training will help our ecosystem adapt to rapidly changing threat landscapes. Collaborating with vendors specialising in niche technologies and sustainability-focused solutions will enable us to deliver innovative, scalable offerings. AmiViz aims to capitalise on market trends, support its customers and partners in mitigating complex risks, and lead the industry in driving secure digital transformation in 2025 and beyond.

What major challenges did you encounter in 2024, and how did you address them?
AmiViz faced several challenges as we pursued growth and market leadership in the cybersecurity and IT distribution sectors. One key challenge was navigating the ever-evolving cybersecurity threat landscape. The rise of sophisticated threats demanded continuous adaptation and the inclusion of cutting-edge solutions. To address this, we expanded our portfolio by partnering with innovative vendors and heavily invested in resources on the ground and partner training to ensure skill alignment with the latest technologies.

Retaining skilled resources emerged as a significant challenge in 2024, particularly after investing heavily in their training and professional growth. As cybersecurity expertise remains in high demand, many trained professionals have become targets for competitors and other industries. To address this, we focused on creating a more rewarding and engaging work environment.

We further enhanced our already competitive compensation packages, career advancement opportunities, and recognition programs to value their contributions. Additionally, fostering a culture of collaboration, innovation, and purpose ensured employees felt connected to our vision. We strengthened loyalty by emphasising professional growth and employee satisfaction, reducing attrition while maintaining a highly skilled workforce.

Which emerging technologies do you believe will be in high demand in 2025, and why?
In 2025, several emerging technologies are poised to see high demand as organisations increasingly prioritise innovation, security, and efficiency in their operations. We believe the following technologies to be in high demand: Artificial Intelligence (AI) driven security and Machine Learning (ML), Zero Trust Architecture, Cloud Security and Multi-Cloud Strategies, Extended Detection and Response (XDR), IoT and Edge Computing Security.

In 2025, AI/ML will dominate predictive analytics and automated decision-making, especially in cybersecurity. Zero Trust Architecture will be crucial to counter advanced cyber threats. AI will introduce advanced threats as attackers exploit AI for sophisticated phishing and automated cyberattacks. AI-powered malware will adapt and evade detection, posing significant challenges to traditional defences. Organisations must adopt AI-driven security solutions to counteract these evolving threats and ensure robust cyber resilience.

What will be your primary focus areas and strategic priorities for 2025?
In 2025, our primary focus will be on expanding market reach, deepening our presence in Saudi Arabia, and driving innovation in cybersecurity and IT distribution. Strategic priorities include strengthening our vendor partnerships to bring cutting-edge solutions, enhancing partner enablement through training and certifications, and investing in AI-driven technologies and Zero Trust architectures.

We aim to optimise operations with advanced analytics and automation while prioritising customer-centric solutions to address evolving threats. Retaining and nurturing talent will also be key to sustaining growth. These efforts will solidify our position as a trusted partner in delivering secure and transformative IT solutions.

Are there plans to explore new markets or introduce new products/applications to your portfolio in 2025?
Yes, in 2025, we plan to explore new markets across the Middle East and Africa, focusing on regions with growing demand for advanced cybersecurity and IT solutions. We aim to introduce innovative products, particularly in AI-driven security, cloud-native solutions, and Zero Trust frameworks, to address emerging threats.

Expanding our portfolio will include specialised applications for IoT, edge computing security, and advanced threat detection. By aligning with cutting-edge technologies and collaborating with leading vendors, we intend to meet the dynamic needs of businesses while strengthening our position as a leading distributor in the evolving IT landscape.

The collaboration showcases the following industry leaders:

1. BlackBerry: Cybersecurity and Critical Event Management
2. ZinadIT: Cybersecurity Training Solutions for Organizations
3. AlgoSec: Secure application connectivity anywhere
4. Check Point: Complete Enterprise Cybersecurity Solutions
5. Sysdig: Cloud-native Application Protection Platform
6. Darktrace: ActiveAI Security
7. EfficientIP: Network Automation and DNS Security with DDI
8. Fidelis Security: Proactive XDR Cybersecurity Platform with Integrated Deception
9. Intercede: Credential Management Software
10. Bitsight: Cyber Risk Management

The collaboration underscores AmiViz’s dedication to equipping organizations with top-tier solutions that safeguard critical digital assets and support strategic digital transformation initiatives. With cyber threats intensifying, the company remains committed to delivering the latest in cybersecurity innovations, enabling enterprises to maintain robust, resilient digital environments.

A recent report from Research and Markets highlights the rapid growth in the Saudi Arabian cybersecurity sector. Valued at USD 4.85 billion in 2023, the market is expected to grow at a compound annual growth rate (CAGR) of 18.33% through 2029. This substantial growth is fueled by the nation’s digitization efforts, increasing cloud adoption, and rising demand for enhanced security frameworks.

As a central player in this landscape, AmiViz aims to leverage its partnerships and technical expertise to support the evolving needs of Saudi enterprises, reinforcing its position as a premier distributor in the cybersecurity space. “We are thrilled to participate in Black Hat MEA 2024 alongside our esteemed vendor partners,” said Ilyas Mohammed, Chief Operating Officer at AmiViz. “Our collaboration showcases a broad spectrum of cutting-edge cybersecurity solutions that address today’s dynamic threat landscape. As the demand for advanced security solutions continues to grow in Saudi Arabia, we remain dedicated to empowering our customers with innovative technologies that drive digital resilience and support their cybersecurity strategies.”

The senior management team from AmiViz will be available at Stand G10, Hall 1, at the Riyadh Exhibition & Conference Center in Malham, Saudi Arabia, from November 26-28, to engage with cybersecurity professionals from across Saudi Arabia.

According to a report from Business Market Insights, the cloud security market in the Middle East is on a rapid growth trajectory, with forecasts indicating an increase from $3,065.98 million in 2022 to $6,370.70 million by 2028. This represents a robust compound annual growth rate (CAGR) of 13.0% during the forecast period. As organizations across the region accelerate their cloud adoption, the need for comprehensive and real-time security solutions has never been greater.

Sysdig’s cutting-edge technology and end-to-end cloud-native application protection platform (CNAPP) — spanning container and Kubernetes runtime security, cloud security posture, cloud threat detection, investigation, and response, and more — is ideally positioned to meet the region’s evolving needs. Sysdig, which is based on open-source Falco, the de facto cloud threat detection tool, differentiates itself as the only real-time cloud security solution. By partnering with Sysdig, AmiViz will enhance its portfolio with industry-leading cloud security solutions, helping enterprises across the Middle East protect their cloud environments from sophisticated cyber threats.

AmiViz COO Ilyas Mohammed commented, “Our partnership with Sysdig aligns perfectly with our commitment to providing top-tier cybersecurity solutions. The Middle East’s burgeoning cloud security market presents a tremendous opportunity, and Sysdig’s advanced technology will enable us to offer unparalleled protection for cloud-native applications and infrastructure. We are excited to bring these innovative solutions to our partners and customers in the region.”

The Middle East’s rapid digital transformation is driving the need for advanced security solutions to safeguard cloud environments. Sysdig’s solutions offer deep visibility and real-time protection, ensuring that businesses can effectively manage risk across the software lifecycle and maintain compliance in a dynamic and increasingly complex digital landscape.

Sysdig CEO Suresh Vasudevan said, “This partnership with AmiViz is a significant step for Sysdig as we expand our footprint in the Middle East. The region’s cloud security market is growing rapidly, and together with AmiViz, we are well-positioned to help organizations of all sizes and industries harness the speed of the cloud while maintaining security. We look forward to supporting businesses across the Middle East as they navigate their cloud journeys.”

Throughout these events, AmiViz engaged deeply with partners and customers, gaining invaluable insights into the unique cybersecurity challenges faced in the region. The focus was on promoting new technologies that address these challenges and enhance security protocols for businesses operating in the dynamic Middle Eastern market.

“Our presence at the MENA ISC 2024, and CYSEC UAE 2024 has been a remarkable opportunity for us to not only present our innovative solutions but also to understand firsthand the needs and pain points of our clients,” stated Ilyas Mohammed, COO at AmiViz. “Collaboration with our key vendors has allowed us to offer a comprehensive suite of cybersecurity products and services that cater specifically to the complexities of this region.”

AmiViz’s participation in these events underscores its commitment to advancing cybersecurity readiness and resilience across the Middle East. By leveraging strategic partnerships with leading global vendors, AmiViz continues to bring state-of-the-art cybersecurity solutions to the forefront, helping businesses protect their critical assets against increasingly sophisticated cyber threats.

AmiViz, along with its key vendors, will continue participating in major tech events, with plans for a strong presence at GITEX next month. Following GITEX, the company is gearing up for Black Hat in Saudi Arabia this November, showcasing its cutting-edge cybersecurity solutions to the region.

With an ambitious goal to propel financial growth from $100 million to $500 million over the next few years, AmiViz is committed to empowering and supporting its channel ecosystem. By enhancing the value proposition for its channel partners and vendors, AmiViz seeks to become the most dominant value-added distributor in the evolving landscape of cybersecurity.

Key Highlights of AmiViz’s Strategic Restructuring:

1. Partner-Centric Approach: AmiViz aims to create a symbiotic ecosystem where channel partners are central to its growth strategy. The company will provide extensive support, resources, and market intelligence to enable partners to thrive in a competitive market.
2. Focus on Emerging Technologies: AmiViz is aligning its strategic focus on key cybersecurity technologies such as AI in Cybersecurity, and Cloud Security, which are poised to drive digital transformation across industries. This alignment ensures that partners have access to cutting-edge solutions and innovations that meet the demands of today’s market.
3. Leveraging Market Intelligence: AmiViz has introduced a data-driven business model, utilizing advanced market analysis and intelligence to harness customer insights, maximizing value for channel partners and vendors. By aligning with customer needs, AmiViz will ensure optimal outcomes, enhanced collaboration and better growth opportunities that will empower partners and vendors to make informed decisions, uncover new opportunities, and stay ahead of the market curve.
4. Enhanced Value Creation: The restructuring aims to foster an environment where value creation is at the forefront. AmiViz will offer tailored programs and initiatives that maximize the potential of its channel ecosystem, ensuring mutual growth and success.

“Crossing $100 million in revenue marks a significant milestone for AmiViz. This achievement reflects the dedication and hard work of our entire team and the strong partnerships we have built over the years. As we embark on this restructuring journey, our focus remains on driving innovation and empowering our partners with the resources and support they need to succeed in the rapidly evolving technology landscape,” said Ilyas Mohammed, COO at AmiViz.

The runZero Platform is the only comprehensive cyber asset attack surface management solution (CAASM) that uniquely integrates proprietary active scanning, native passive discovery, and API integrations. This powerful combination offers customers the most complete, in-depth security visibility possible, enabling them to mitigate exposures and reduce compliance risks swiftly.

“Partnering with runZero allows AmiViz to offer our clients a state-of-the-art solution that transforms how they manage and secure their digital assets,” said Ilyas Mohammed, COO at AmiViz. “The runZero Platform’s ability to discover and unify data from IT, OT, IoT, cloud, mobile, and remote assets ensures that our clients can see and secure everything on their networks, leaving no blind spots.”

Regional enterprises can now benefit from a holistic view of their security landscape, with the runZero Platform providing total visibility across diverse asset categories. On average, enterprises discover 25% more assets with runZero than they were previously aware of. This enhanced security posture is crucial in today’s complex digital environment, where threats are continuously evolving, and the need for comprehensive management is paramount.

“We are excited to collaborate with AmiViz, a leader in the cybersecurity distribution space,” said Joe Taborek, Chief Revenue Officer at runZero. “Our partnership ensures that Middle Eastern enterprises have access to cutting-edge technology that is essential for identifying and securing all assets on their networks, ultimately reducing their risk of cyber attacks.”

The AmiViz-runZero partnership leverages the strengths of both organisations, combining AmiViz’s extensive regional expertise and robust distribution network with runZero’s innovative security technology. Together, they are set to empower businesses with advanced cybersecurity solutions crucial for protecting today’s intricate IT environments.