Cyber Security
Netflix Wants All of Us to Understand the Cost of Password Sharing
Written by Steven Hope, CEO, Authlogics
Have you ever shared your Netflix password? If so, you are not alone. But have you stopped to think about the impact it is having? Earlier this week, it was revealed that the streaming service has lost in the region of 200,000 of its 221 million global subscribers, with millions more expected to depart in the coming months. The resulting fall in the Netflix share price (at one point 35%) was a shock for many investors, but with many of us ‘boxsetted out’ by the pandemic, and a cost-of-living crisis looming for many, what can the company do to stem the tide?
It seems one of the big bugbears for Netflix is the habit of sharing account passwords and a survey conducted by time2play in the US, indicates just how widespread it has become. In fact, more than 50% of residents in 17 states including California, Illinois, Ohio, Texas, and Wisconsin, admitted to using another person’s Netflix account.
Some may argue that it is an innocent and victimless crime rather than theft. After all, Netflix’s revenue in 2020 was $24.9 billion, more than doubling since 2017, a trend not currently looking likely to continue. So, what harm does sharing a password with family and friends really do? Sure, the company may miss a ‘few’ dollars, Euros, pounds, and so on, but would those benefitting ever actually become a customer? I suspect for many the answer is no.
Speaking as someone that has spent over a decade campaigning for businesses and people in general to practice safe passwords, the Netflix situation highlights to me how little value is placed on the password, yet how costly they are. This is especially true if there is no perceived risk to the person who owns that credential. You only need to look at the lists of the top four passwords – “123456”, “123456789”, “Qwerty” and of course “Password” – to see how much effort goes into devising something un-hackable!
Poor password practice is of course not isolated to streaming services, it is commonplace in a busy workplace. How often have you said or been asked ‘Can I borrow your login details as mine are not working?’. To make matters worse, with so many people still working from home, usernames and passwords are copied and pasted into emails, SMS, and chats with little thought of the consequences.
So, when Netflix warned that prices would need to rise if the rules continued to be broken, I was struck by how they were able to communicate to the global masses in a matter of days, the link between password abuse and financial ramification, in a way that as security professionals we could never do. However, this may have the opposite effect as inflation is everywhere right now, and I suspect more subscribers may balk at an increase, cancel and switch to using illegal logins instead to cut their household costs.
The reality is that the likes of Netflix will struggle to move to a different authentication mode other than passwords for practical reasons. Would you use a streaming service that requires you to authenticate each time they want to watch, using a One Time Password, PIN, or Code for example? I think not.
While the suggestions of advertising revenue may seem to plug some of the Netflix revenue gaps, they ought to tread carefully. Paying customers don’t want to see ads, and some cost-conscious paying customers may well downgrade and accept ads to save money. However, I would urge Netflix to take a close look at technologies available that could protect its content from exploitation and piracy, without compromising the user experience of those who pay for it.
Whatever Netflix decides to do, it needs to do it quickly. The more all of us feel the squeeze on our finances the more likely we are to cancel such services or be willing to participate in the illicit sharing of passwords. But I would also urge any organisation that uses password-based logins to look at what is happening to Netflix and ask just how much is going on in your business?
Cyber Security
Positive Technologies Reports 80% of Middle East Cyberattacks Compromise Confidential Data
A new study by cybersecurity firm Positive Technologies has shed light on the evolving cyber threat landscape in the Middle East, revealing that a staggering 80% of successful cyberattacks in the region lead to the breach of confidential information. The research, examining the impact of digital transformation, organized cybercrime, and the underground market, highlights the increasing exposure of Middle Eastern nations to sophisticated cyber threats.
The study found that one in three successful cyberattacks were attributed to Advanced Persistent Threat (APT) groups, which predominantly target government institutions and critical infrastructure. While the rapid adoption of new IT solutions is driving efficiency, it simultaneously expands the attack surface for malicious actors.
Cybercriminals in the region heavily utilize social engineering tactics (61% of cases) and malware (51%), often employing a combination of both. Remote Access Trojans (RATs) emerged as a primary weapon in 27% of malware-based attacks, indicating a common objective of gaining long-term access to compromised systems.
The analysis revealed that credentials and trade secrets (29% each) were the most sought-after data, followed by personal information (20%). This stolen data is frequently leveraged for blackmail or sold on the dark web. Beyond data theft, 38% of attacks resulted in the disruption of core business operations, posing significant risks to critical sectors like healthcare, transportation, and government services.
APT groups are identified as the most formidable threat actors due to their substantial resources and advanced technical capabilities. In 2024, they accounted for 32% of recorded attacks, with a clear focus on government and critical infrastructure. Their activities often extend beyond traditional cybercrime, encompassing cyberespionage and even cyberwarfare aimed at undermining trust and demonstrating digital dominance.
Dark web analysis further revealed that government organizations were the most frequently mentioned targets (34%), followed by the industrial sector (20%). Hacktivist activity was also prominent, with ideologically motivated actors often sharing stolen databases freely, exacerbating the cybercrime landscape.
The United Arab Emirates, Saudi Arabia, Israel, and Qatar, all leaders in digital transformation, were the most frequently cited countries on the dark web in connection with stolen data. Experts suggest that the prevalence of advertisements for selling data from these nations underscores the challenges of securing rapidly expanding digital environments, which cybercriminals are quick to exploit.
Positive Technologies analyst Alexey Lukash said, “In the near future, we expect cyberthreats in the Middle East to grow both in scale and sophistication. As digital transformation efforts expand, so does the attack surface, creating more opportunities for hackers of all skill levels. Governments in the region need to focus on protecting critical infrastructure, financial institutions, and government systems. The consequences of successful attacks in these areas could have far-reaching implications for national security and sovereignty.”
To help organizations build stronger defenses against cyberthreats, Positive Technologies recommends implementing modern security measures. These include vulnerability management systems to automate asset management, as well as identify, prioritize, and remediate vulnerabilities. Positive Technologies also suggests using network traffic analysis tools to monitor network activity and detect cyberattacks. Another critical layer of protection involves securing applications. Such solutions are designed to identify vulnerabilities in applications, detect suspicious activity, and take immediate action to prevent attacks.
Positive Technologies emphasizes the need for a comprehensive, result-driven approach to cybersecurity. This strategy is designed to prevent attackers from disrupting critical business processes. Scalable and flexible, it can be tailored to individual organizations, entire industries, or even large-scale digital ecosystems like nations or international alliances. The goal is to deliver clear, measurable results in cybersecurity—not just to meet compliance standards or rely on isolated technical fixes.
Cyber Security
Axis Communications Sheds Light on Video Surveillance Industry Perspectives on AI
Axis Communications has published a new report that explores the state of AI in the global video surveillance industry. Titled The State of AI in Video Surveillance, the report examines the key opportunities, challenges and future trends, as well as the responsible practices that are becoming critical for organisations in their use of AI. The report draws insights from qualitative research as well as quantitative data sources, including in-depth interviews with carefully selected experts from the Axis global partner network.
A leading insight featured in the report is the unanimous view among interviewees that interest in the technology has surged over the past few years, with more and more business customers becoming curious and increasingly knowledgeable about its potential applications.

Mats Thulin, Director AI & Analytics Solutions at Axis Communications
“AI is a technology that has the potential to touch every corner and every function of the modern enterprise. That said, any implementations or integrations that aim to drive value come with serious financial and ethical considerations. These considerations should prompt organisations to scrutinise any initiative or investment. Axis’s new report not only shows how AI is transforming the video surveillance landscape, but also how that transformation should ideally be approached,” said Mats Thulin, Director AI & Analytics Solutions at Axis Communications.
According to the Axis report, the move by businesses from on-premise security server systems to hybrid cloud architectures continues at pace, driven by the need for faster processing, improved bandwidth usage and greater scalability. At the same time, cloud-based technology is being combined with edge AI solutions, which play a crucial role by enabling faster, local analytics with minimal latency, a prerequisite for real-time responsiveness in security-related situations.
By moving AI processing closer to the source using edge devices such as cameras, businesses can reduce bandwidth consumption and better support real-time applications like security monitoring. As a result, the hybrid approach is expected to continue to shape the role of AI in security and unlock new business intelligence and operational efficiencies.
A trend that is emerging among businesses is the integration of diverse data for a more comprehensive analysis, transforming safety and security. Experts predict that by integrating additional sensory data, such as audio and contextual environmental factors caught on camera, can lead to enhanced situational awareness and greater actionable insights, offering a more comprehensive understanding of events.
Combining multiple data streams can ultimately lead to improved detection and prediction of potential threats or incidents. For example, in emergency scenarios, pairing visual data with audio analysis can enable security teams to respond more quickly and precisely. This context-aware approach can potentially elevate safety, security and operational efficiency, and reflects how system operators can leverage and process multiple data inputs to make better-informed decisions.
According to the Axis report, interviewees emphasised that responsible AI and ethical considerations are critical priorities in the development and deployment of new systems, raising concerns about decisions potentially based on biased or unreliable AI. Other risks highlighted include those related to privacy violations and how facial and behavioural recognition could have ethical and legal repercussions.
As a result, a recurring theme among interviewees was the importance of embedding responsible AI practices early in the development process. Interviewees also pointed to regulatory frameworks, such as the EU AI Act, as pivotal in shaping responsible use of technology, particularly in high-risk areas. While regulation was broadly acknowledged as necessary to build trust and accountability, several interviewees also stressed the need for balance to safeguard innovation and address privacy and data security concerns.
“The findings of this report reflect how enterprises are viewing the trend of AI holistically, working to have a firm grasp of both how to use the technology effectively and understand the macro implications of its usage. Conversations surrounding privacy and responsibility will continue but so will the pace of innovation and the adoption of technologies that advance the video surveillance industry and lead to new and exciting possibilities,” Thulin added.
Artificial Intelligence
CyberKnight Partners with Ridge Security for AI-Powered Security Validation
The automated penetration testing market was valued at roughly $3.1 billion in 2023 and is projected to grow rapidly, with forecasts estimating a compound annual growth rate (CAGR) between 21% and 25%. By 2030, the sector is expected to reach approximately $9 to $10 billion. The broader penetration testing industry is also expanding, with projections indicating it will surpass $5.3 billion by 2027, according to MarketandMarket.
To support enterprises and government entities across the Middle East, Turkey and Africa (META) with identifying and validating vulnerabilities and reducing security gaps in real-time, CyberKnight has partnered with Ridge Security, the World’s First Al-powered Offensive Security Validation Platform. Ridge Security’s products incorporate advanced artificial intelligence to deliver security validation through automated penetration testing and breach and attack simulations.
RidgeBot uses advanced AI to autonomously perform multi-vector iterative attacks, conduct continuous penetration testing, and validate vulnerabilities with zero false positives. RidgeBot has been deployed by customers worldwide as a key element of their journey to evolve from traditional vulnerability management to Continuous Threat Exposure Management (CTEM).
“Ridge Security’s core strength lies in delivering holistic, AI-driven security validation that enables organizations to proactively manage risk and improve operational performance,” said Hom Bahmanyar, Chief Enablement Officer at Ridge Security. “We are delighted to partner with CyberKnight to leverage their network of strategic partners, deep-rooted customer relations, and security expertise to accelerate our expansion plans in the region.”
“Our partnership with Ridge Security is a timely and strategic step, as 69% of organizations are now adopting AI-driven security for threat detection and prevention,” added Wael Jaber, Chief Strategy Officer at CyberKnight. “By joining forces, we enhance our ability to deliver automated, intelligent security validation solutions, reaffirming our commitment to empowering customers with resilient, future-ready cybersecurity across the region.”
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