A leading insight featured in the report is the unanimous view among interviewees that interest in the technology has surged over the past few years, with more and more business customers becoming curious and increasingly knowledgeable about its potential applications.

Mats Thulin, Director AI & Analytics Solutions at Axis Communications

“AI is a technology that has the potential to touch every corner and every function of the modern enterprise. That said, any implementations or integrations that aim to drive value come with serious financial and ethical considerations. These considerations should prompt organisations to scrutinise any initiative or investment. Axis’s new report not only shows how AI is transforming the video surveillance landscape, but also how that transformation should ideally be approached,” said Mats Thulin, Director AI & Analytics Solutions at Axis Communications.

According to the Axis report, the move by businesses from on-premise security server systems to hybrid cloud architectures continues at pace, driven by the need for faster processing, improved bandwidth usage and greater scalability. At the same time, cloud-based technology is being combined with edge AI solutions, which play a crucial role by enabling faster, local analytics with minimal latency, a prerequisite for real-time responsiveness in security-related situations.

By moving AI processing closer to the source using edge devices such as cameras, businesses can reduce bandwidth consumption and better support real-time applications like security monitoring. As a result, the hybrid approach is expected to continue to shape the role of AI in security and unlock new business intelligence and operational efficiencies.

A trend that is emerging among businesses is the integration of diverse data for a more comprehensive analysis, transforming safety and security. Experts predict that by integrating additional sensory data, such as audio and contextual environmental factors caught on camera, can lead to enhanced situational awareness and greater actionable insights, offering a more comprehensive understanding of events.

Combining multiple data streams can ultimately lead to improved detection and prediction of potential threats or incidents. For example, in emergency scenarios, pairing visual data with audio analysis can enable security teams to respond more quickly and precisely. This context-aware approach can potentially elevate safety, security and operational efficiency, and reflects how system operators can leverage and process multiple data inputs to make better-informed decisions.

According to the Axis report, interviewees emphasised that responsible AI and ethical considerations are critical priorities in the development and deployment of new systems, raising concerns about decisions potentially based on biased or unreliable AI. Other risks highlighted include those related to privacy violations and how facial and behavioural recognition could have ethical and legal repercussions.

As a result, a recurring theme among interviewees was the importance of embedding responsible AI practices early in the development process. Interviewees also pointed to regulatory frameworks, such as the EU AI Act, as pivotal in shaping responsible use of technology, particularly in high-risk areas. While regulation was broadly acknowledged as necessary to build trust and accountability, several interviewees also stressed the need for balance to safeguard innovation and address privacy and data security concerns.

“The findings of this report reflect how enterprises are viewing the trend of AI holistically, working to have a firm grasp of both how to use the technology effectively and understand the macro implications of its usage. Conversations surrounding privacy and responsibility will continue but so will the pace of innovation and the adoption of technologies that advance the video surveillance industry and lead to new and exciting possibilities,” Thulin added.

Free text search gives users greater flexibility and allows them to customize queries to meet segment-specific needs with fewer limitations. They can describe moving objects in greater detail using natural language and associations, enabling more relevant results. Typically, video scrubbing is the quickest way to find objects and incidents. However, if that doesn’t work, free text search offers a powerful AI-based alternative.

Free text search is based on an open-source foundation model, trained on billions of image-text pairs and fine-tuned by Axis for surveillance use cases to improve performance. With associations, users can broaden the search scope. For instance, it’s possible to search for people wearing professional uniforms such as construction workers. The model will then find objects matching these typical characteristics.

Additionally, it’s possible to find objects with a certain brand or logo. For quicker results, free text search can be combined with filters, such as date and time, object in area, direction, size, and duration.

Key Features:

1. Freely use descriptions in English for searching
2. Fine-tuned by Axis for surveillance use cases
3. On-premises video processing
4. Search for brand descriptions
5. Combine with filters for greater accuracy
6. Tools for responsible prompting to avoid misuse

With free text search, video data is only processed on the local server, enabling easier regulatory compliance. This feature is included in the Windows client and will also be accessible from the web client. What’s more, moderation assists the user in responsible AI prompting. Additionally, they have the possibility to send feedback to Axis, and a search log helps admin roles detect any misuse.

“The security landscape is constantly evolving and nowhere is that more apparent with the adoption of intelligent technologies. Backed by our reputation for, quality, reliability, and innovation, we’re ready to explore what’s possible and show business, industry, and government leaders the power and impact of Axis,” said Ettiene Van Der Watt, Regional Director for Middle East, Central Asia, and Africa at Axis Communications.

A major feature of the Axis exhibition stand will be a showcase of Axis’s vision of an AI-enabled future where artificial intelligence transforms traditional processes and plays a role in how people live, and businesses operate. Some key features include AI-enhanced cameras that can detect and respond to specific events, how enabled cameras and sensors can improve business processes through quality control and predictive maintenance, cybersecurity through advanced threat detection and mitigation, and data analytics. Stand visitors will also have the opportunity to enjoy hands-on demonstrations and learn more about the use of AI-powered applications with Axis solutions.

Axis’s presence at Intersec Dubai 2025 follows the company’s recent announcement of the 9th generation of its purpose-built system-on-chip (SoC), ARTPEC-9. Refining and adding to the capabilities of previous generations of Axis’s in-house SoC, ARTPEC-9 boasts incredibly low bitrate, quality imaging, strengthened cybersecurity, and next-generation AI-powered analytics. ARTPEC-9 also supports the AV1 video encoding standard, ensuring extended client compatibility. Combined with Axis Zipstream technology that lowers network bandwidth and storage requirements while preserving forensic details, AV1 offers efficiency and reliability for both on-premises and cloud-based video management. At Intersec Dubai, Axis will exhibit selected network video products featuring ARTPEC-9 SoC.

Other innovation showcases that visitors can expect to see include:

1. Video Technology: Thanks to the latest breakthroughs in video technology, Axis Solutions offers unparalleled image quality and usability while unlocking new insights for a variety of use cases. Come see our latest 41 MP, 8K camera utilizing electronic image stabilization for long-distance City surveillance or Sports Stadium surveillance.
2. Axis Cloud Connect: A secure platform that enables users to manage their video surveillance systems from remote locations i.e. device lifecycle management. It is an open, hybrid cloud platform that enables managed services to increase efficiency and ensure scalable, future-proof solutions.
3. Body-Worn Solutions: Useful for documenting events and gathering valuable evidence, Axis body-work solutions offer system operators an effective and reliable way to deter bad behaviour and influence the actions of both the wearers and those captured on camera.
4. Radar: By not relying on visibility, radar keeps false alarms to a minimum while capturing crucial information that traditional visual cameras cannot. You will also see Radar / Video fusion products that combine these two technologies into one to improve overall performance by leveraging the best of both.

The Axis stand will also explore trending topics in more depth and showcase specialised solutions, to highlight a few:

1. Critical Infrastructure: By combining multiple technologies including visual and thermal cameras, radar, access control, audio equipment, and analytics, Axis Solutions helps businesses confront the three main threats to the continuity of critical operations: Intrusion, interruption, and injury.
2. Network Audio: Audio is a powerful tool with which to protect people and property. Leveraging the power of IP, Axis network audio solutions can be used to deter intruders, deliver instructions in the event of an emergency, and make general announcements.
3. TCO: Utilising a total cost of ownership (TCO) approach, users can capture all costs associated with the security camera system over its complete lifecycle.
4. Cybersecurity: Featuring built-in cybersecurity features designed to decrease the risk of compromise and enable secure behaviour, Axis solutions are built to confront the cybersecurity risks of today and ensure people and businesses are protected from digital threat actors.
5. Sustainability: An important component of any business, Axis strives to make sustainability a cornerstone of its product offering and overall business operations.

Visitors to the Axis stand will also be able to engage with co-exhibitors and members of the Axis technology and integration partner network:

1. Aarani: Araani stands as a pioneer in video fire recognition technology, utilizing advanced video analysis for smoke and fire detection in critical environments. With the power of analytics, Araani systems do no not require physical contact with smoke or flames to sound the alarm. Axis stand visitors will get to see how Araani and Axis technologies work together to detect smoke and fire.
2. Genetec: Genetec Inc. is a global technology company that has been transforming the physical security industry for over 25 years. The company’s portfolio of solutions enables enterprises, governments, and communities around the world to secure people and assets while improving operational efficiency and respecting individual privacy. Genetec delivers the world’s leading products for video management, access control, and ALPR, all built on an open architecture and designed with cybersecurity at their core. The company’s portfolio also includes intrusion detection, intercom, and digital evidence management solutions. Headquartered in Montreal, Canada, Genetec serves its 42,500+ customers via an extensive network of accredited channel partners and consultants in over 159 countries.
3. Milestone Systems: A leading provider of open platform VMS, Milestone Systems’ solutions enable organisations to monitor their premises and resources securely. Milestone’s VMS platform can be integrated into a wide range of third-party devices, and offers a high level of flexibility and scalability, making it the perfect fit for any organisation facility or site. With the help of Milestone’s data-drive video technology software, organisations can also access actionable insights that can help inform decision-making and optimise operational efficiencies.
4. FF Group: FF Group is an innovative solution data provider with 10 years of experience creating AI Edge and data solutions for road traffic and parking vendors and integrators. Our revolutionary CAMMRA AI, Next-generation, on-camera AI-powered Vehicle recognition and license plate recognition (LPR) software sets a new standard in real-time analytics. By leveraging the power of five Convolutional Neural Networks (CNNs) integrated seamlessly into Axis cameras, CAMMRA AI delivers unmatched performance, even in the most demanding environments. It brings new standards in urban traffic management projects.
5. PowerStack: An innovator of powered infrastructure, PowerStack reimagines the future of remote power generation and smart technology deployments to power and light up enterprises. PowerStack solutions are designed to be deployed quickly and easily, all while solving connectivity, lighting, and security challenges across a variety of industries.
6. DataFromSky: A provider of real-time/post-recording traffic situations in cities, highways, parking lots, and buildings, redefining the concept of smart cities with innovative solutions for smart parking, traffic control and retail.
7. CamStreamer: CamStreamer is a cutting-edge software solution that enhances IP cameras by enabling live streaming and advanced video analytics directly from the camera itself. Designed for seamless integration with Axis Communications’ network cameras, CamStreamer offers innovative tools for real-time content delivery to platforms such as YouTube, Facebook, and custom RTMP servers without the need for additional hardware.

We’ve again reached the time of year when we look ahead to some technology trends that will affect the security sector over the coming 12 months. The pace of change is as fast as ever. Some trends are evolutions of those we’ve seen in previous years. An obvious one is the continued interest in how AI will be applied in our sector, and we’ve highlighted some of the new considerations that will need to be addressed moving forward. Others are new, or even a resurgence of topics we may not have focused on for a while.

National and regional legislators will once again try to keep pace with technological innovation. AI, cybersecurity, privacy, the need for resilience in critical entities… All these (and more) will be the focus of proposed and new regulations. We haven’t highlighted this as a specific trend, but it’s no less a priority and something every organization will need to respond to.

We believe that within all of these trends lies significant opportunity for the sector. For our customers that means enhanced capabilities, more flexibility, greater efficiency and increased value.

Hybrid solutions: the foundation for freedom of choice
In previous years we’ve highlighted how hybrid architectures – those making the best use of edge, cloud, and on-premise technologies – have become the de facto choice for security solutions. The drivers for the choice of architecture will be unique to every organization, taking into account technological, legal, ethical and governance concerns and requirements.

The environment is evolving quickly, and therefore freedom of choice is imperative. Hybrid solutions give freedom of choice to store video, look at video, manage devices, and so on. Either by combining edge, cloud, and on-premise technologies to get an optimal total system solution or utilising its flexibility choose the instance you prefer.

Whether demanded by emerging local and regional regulations or concerns over control of data, cost, or energy efficiency, hybrid solutions will continue to offer the greatest flexibility in creating architectures to best suit specific organizational needs and allow a system to be scaled.

AI evolution alongside AI efficiency
Development within the field of AI continues to race ahead. Deep learning technologies are the bread and butter of most analytics solutions within the security sector, while newer generative AI technologies are rapidly maturing. There is still a lot of hype in certain areas but real applications of generative AI in the security sector are becoming available. Each step of evolution brings with it a new set of opportunities, but also ethical, legal, and corporate considerations.

Generative AI models are large and require much computing capacity to execute, which creates a debate in how to balance the cost of AI (both in terms of financial investment, but also in terms of energy use and environmental impact) with its value. A lot of effort is being put into reducing the size of the models while maintaining the quality of results. The increased use of AI technologies only reinforces hybrid architectures as the standard.

The various ‘ flavours’ of AI – from deep learning-based object recognition to generative AI – either demand or benefit from being applied at different places in the value chain, and in specific environments. Generative AI can assist operators in interacting with security solutions in natural language but, for the foreseeable future at least, requires significant processing power. Conversely, deep learning-based analytics such as enhanced object recognition can be performed within surveillance cameras themselves.

Eventually, this will enable generative models to be, at least partly, run on cameras with high-quality results. At the same time, the models are improving in quality with regards to ethical aspects, bias, hallucinations, and the risk of making the wrong decisions. Over time there is a big opportunity to dramatically change the efficiency and effectiveness of security operations.

Algorithms will be able to understand what is happening in a scene and react to anomalies, based on the analysis of different types of input data, including but not limited to visual information. Input data will come from radar, audio, and numerous other sensors. This will create solutions that enable increasingly proactive capabilities and generate valuable insights into security scenarios for long-term planning.

Beyond safety and security becomes real
The application of increasingly advanced computer vision, audio, access control and other connected technologies continues to serve security and safety use cases. Greater accuracy of analytics through the application of AI – particularly in object recognition – means that incidents can be responded to more quickly and effectively than ever before.

What is also clear is that the data generated by sensors of all types – video, audio, environmental, and more – can benefit numerous use cases beyond the traditional. While still a relatively small part of the market, we expect to see an acceleration of applications aligned to operational efficiency and business intelligence.

This trend highlights the opportunities for increased collaboration across customer organizations. Technology being sourced or specified for one use case could well be used in another area of a business’s operations. For instance, data being created by video cameras employed principally for security purposes can be analyzed over time to improve customer or employee experience, sustainability, or process efficiency.

Through the high-quality hardware platforms available, the pace of development and innovation is astounding. Hardware vendors that foster an open and collaborative ecosystem of application developers and system integrators will bring the greatest value to customers most quickly.

The “rebirth” of image quality
It may be counterintuitive to suggest that a focus on image quality is a trend in the sector, where many would assume it’s always been a priority (which, of course, it has). The trend is in how the images from visual sensors are being used, and with that the increased opportunities that better image quality brings. The paradigm shifts when we consider that images are now often being initially viewed and analyzed by computers rather than humans and that images are being viewed continuously, rather than when an incident of interest has taken place.

Advances in analytics and AI mean that a higher resolution image will inevitably lead to a better result, whatever the use case. Object recognition will be more accurate and more detailed data (and metadata) created. The drive towards even better image quality has been reignited. With this has come opportunities for efficiency as well as effectiveness. A single camera producing much higher image quality can cover as large an area as multiple cameras would have been needed previously.

Higher-resolution images also support analytics, for instance in large crowds, busy traffic intersections, or fast-moving production lines. The human is still very much “in the loop”, as the saying goes. Operators will be automatically alerted to scenes they need to pay attention to, increasing the efficiency and effectiveness of a response. Image quality as a focus will also place keen attention on the maintenance of surveillance cameras – still often a manual task – as small obstructions can have a significant impact on analysis.

The long-term value of products comes through software support
At the higher end of the security sector, the quality of hardware has been improving year-on-year. Today, hardware devices can be of such high quality – particularly in terms of performance and capabilities – that expectations about their lifetime are greater than ever. But while quality hardware can last for many years – as illustrated by the length of warranties – the defining factor in a camera’s functionality, including cybersecurity, and therefore its lifetime value, comes through ongoing software support.

Vendor commitments to support software throughout the expected lifetime of the hardware are essential; software that continues to enhance and build on the capabilities of the camera and keep it as secure as possible. This also underpins the total cost of ownership of hardware. An investment in a better quality camera, with comprehensive software support throughout its lifecycle, will ultimately be a more effective and efficient solution.

Technology autonomy to the customer’s benefit
Our role, and that of our partner ecosystem, is ultimately to focus on meeting the needs of customers. Technology for technology’s sake serves nobody’s purpose – innovations must be aligned to the priorities of the end user. This means supporting customers’ goals in safety and security, operational efficiency, and business intelligence. But it also means supporting their cybersecurity posture, commitment to sustainability through energy-efficient solutions, and flexibility and freedom of choice via open standards-based technologies and platforms.

Technology vendors with more autonomy over their core technologies are best placed to support these customer requirements. Greater control over foundational technology, from the silicon “upwards”, will allow a vendor to design specific capabilities and functionality aligned to customer needs into its products. Such an approach to core technology ownership will also allow a vendor to stand by commitment to being “secure by design”.

Furthermore, greater control of technology – at a component or even material level – is an important prerequisite to more effectively mitigate the risks of broader disruption to global supply chains. This enhances the ability to meet the requirements of customers when they are needed. We’re already seeing companies that would have traditionally been seen as software vendors designing their semiconductors to gain more control over their service delivery – particularly in the area of AI – and we foresee this trend continuing in all sectors.

Core technology independence is a trend we’re proud to say we’re some way ahead of, having developed our system-on-chip, ARTPEC, for the last 25 years. So, there you have it, our take on some of the trends that will shape the security sector in 2025. We’re sure you’ll have views on these and maybe some other trends of your own. We’d be delighted to continue the discussion on this with you.

“The security landscape is constantly evolving and nowhere is that more apparent with the adoption of intelligent technologies. Backed by our reputation for, quality, reliability, and innovation, we’re ready to explore what’s possible and show business, industry, and government leaders the power and impact of Axis,” said Ettiene Van Der Watt, Regional Director for Middle East, Central Asia, and Africa at Axis Communications.

A major feature of the Axis exhibition stand will be a showcase of Axis’s vision of an AI-enabled future where artificial intelligence transforms traditional processes and plays a role in how people live, and businesses operate. Some key features include AI-enhanced cameras that can detect and respond to specific events, how enabled cameras and sensors can improve business processes through quality control and predictive maintenance, cybersecurity through advanced threat detection and mitigation, and data analytics. Stand visitors will also have the opportunity to enjoy hands-on demonstrations and learn more about the use of AI-powered applications with Axis solutions.

Axis’s presence at Intersec Dubai 2025 follows the company’s recent announcement of the 9th generation of its purpose-built system-on-chip (SoC), ARTPEC-9. Refining and adding to the capabilities of previous generations of Axis’s in-house SoC, ARTPEC-9 boasts incredibly low bitrate, quality imaging, strengthened cybersecurity, and next-generation AI-powered analytics. ARTPEC-9 also supports the AV1 video encoding standard, ensuring extended client compatibility. Combined with Axis Zipstream technology that lowers network bandwidth and storage requirements while preserving forensic details, AV1 offers efficiency and reliability for both on-premises and cloud-based video management. At Intersec Dubai, Axis will exhibit selected network video products featuring ARTPEC-9 SoC.

Other innovation showcases that visitors can expect to see include:

• Video Technology: Thanks to the latest breakthroughs in video technology, Axis solutions offers unparalleled image quality and usability while unlocking new insights for a variety of use cases. Come see our latest 41 MP, 8K camera utilizing electronic image stabilization for long-distance City surveillance or Sports Stadium surveillance.
• Axis Cloud Connect: A secure platform that enables users to manage their video surveillance systems from remote locations i.e. device lifecycle management. It is an open, hybrid cloud platform that enables managed services to increase efficiency and ensure scalable, future-proof solutions.
• Body-Worn Solutions: Useful for documenting events and gathering valuable evidence, Axis body-work solutions offer system operators an effective and reliable way to deter bad behaviour and influence the actions of both the wearers and those captured on camera.
• Radar: By not relying on visibility, radar keeps false alarms to a minimum while capturing crucial information that traditional visual cameras cannot. You will also see Radar / Video fusion products that combine these two technologies into one to improve overall performance by leveraging the best of both.

The Axis stand will also explore trending topics in more depth and showcase specialised solutions, to highlight a few:

• Critical Infrastructure: By combining multiple technologies including visual and thermal cameras, radar, access control, audio equipment, and analytics, Axis solutions helps businesses confront the three main threats to the continuity of critical operations: Intrusion, interruption, and injury.
• Network Audio: Audio is a powerful tool with which to protect people and property. Leveraging the power of IP, Axis network audio solutions can be used to deter intruders, deliver instructions in the event of an emergency, and make general announcements.
• TCO: Utilising a total cost of ownership (TCO) approach, users can capture all costs associated with the security camera system over its complete lifecycle.
• Cybersecurity: Featuring built-in cybersecurity features designed to decrease the risk of compromise and enable secure behaviour, Axis solutions are built to confront the cybersecurity risks of today and ensure people and businesses are protected from digital threat actors.
• Sustainability: An important component of any business, Axis strives to make sustainability a cornerstone of its product offering and overall business operations.

In 2025, Axis is proud to be a session sponsor of the Intersec Security Leaders Summit, a dynamic platform that takes place during Intersec Dubai where thought leaders, experts and innovators can share their insight and expertise with event attendees. On Day 2 of the summit, Andrea Monteleone, Segment Development Manager for EMEA at Axis, will deliver an address on advancing Global Critical Communication for a safer, more connected world.

“Our presence at Intersec Dubai speaks to several of our key business objectives in regional and global markets. Not only do we get to engage with our valued customers and partners but also open the door to new strategic partnerships and conversations that take our entire industry forward and help realise our shared vision for it: A smarter, safer, and more secure world for all,” Van Der Watt added.

“Intersec Dubai is the ultimate platform on which to define and reinforce Axis’s identity and values,” says Ettiene Van der Watt, Regional Director at Axis. “We hope to establish a reputation for quality, reliability, and business efficacy, and position ourselves as ready to take the company and the industry forward. During the event, we’re excited to host visitors from around the world and demonstrate what’s possible and what’s needed to create a smart, secure, sustainable future.”

At the exhibition stand, Axis will facilitate interactive zones that unpack and demonstrate network security solutions across several key focus areas. These areas include:

• Public safety: How Axis products contribute to enhancing public safety through intelligent surveillance and incident response.
• Urban mobility: How to improve overall transportation efficiency, including solutions for traffic management and vehicle parking.
• Environmental monitoring: Axis’ role in creating sustainable cities through environmental sensors and monitoring technologies.
• Law enforcement: Enhanced law enforcement using video analytics and real-time time data.
• Network audio: IP audio solutions that proactively protect people and premises by warning off intruders, making emergency announcements, and increasing scene awareness via audio capture and metadata.
• Cameras as IoT sensors: The impact of IoT on network video surveillance and how sensors can collect information that can’t be gathered by visuals alone, such as noise levels, vibrations, and air quality.

Visitors to the Axis interactive zones will have a chance to engage with the solutions via touchscreens and interactive displays, augmented reality (AR), and video content. “A digital and technological ecosystem that connects people, data, and devices is the foundation for a world that offers a better life for all. Security technology has evolved far beyond a single camera that surveys a public space, or an intercom system that allows access to a building. The security technologies of today positively contribute to society by helping to protect people, improve decision-making, and create a safe space for all,” Van der Watt explains.

Visitors to the Axis stand will also have the opportunity to engage with co-exhibitors and members of the Axis partner network:

• Araani: Araani stands as a pioneer in video fire recognition technology, utilizing advanced video analysis for smoke and fire detection in critical environments. With the power of analytics, Araani systems do no not require physical contact with smoke or flames to sound the alarm. Axis stand’s visitors will get to see how Araani and Axis technologies work together to detect smoke and fire.
• BriefCam: Offering comprehensive video analytics software, BriefCam enables users to search, alert on and visualize video data to gain valuable insights and unlock the full value of their video surveillance investments. BriefCam’s integration with AXIS Camera Station transforms video into actionable intelligence.
• Secure Logiq: Specialising in server technology for HD surveillance, Secure Logiq leads the way in video data and processing. The management team alone boasts over 150 years of IP CCTV and IT experience. At the Axis stand, visitors can view Secure Logiq’s advanced servers that are purpose-built for HD surveillance.
• WE-EF: As a global manufacturer of high-performance, exterior luminaries, WE-EF is renowned for its craftsmanship and ability to develop lighting solutions for a wide range of industry applications. Partnering with Axis, WE-EF manufactures customised sustainable lighting solutions such as light poles that push the boundaries of what is possible with light, while also respecting the night.

“Partnership sits at the heart of everything we do and set out to achieve. Axis collaborates with industry leaders, suppliers, and distributors to constantly innovate and ensure the successful and effective deployment of our technology around the world. With their help, we are building a better tomorrow,” Van der Watt concludes.

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Advances in technology are undoubtedly some of the most exciting factors directly affecting businesses in the modern world. The reason for this is simple. These technological developments are changing people’s lives. Thanks to its dynamic nature (and, to a certain extent, its unpredictability), technology is causing disruption across industries, all while changing traditional business models and operations. From the way we socialise and conduct business to how we choose to communicate, we depend on technology to drive day-to-day processes.

Consider artificial intelligence (AI), which has brought significant and far-reaching change to the cybersecurity sector. We know that AI not only adapts to the speed at which threats evolve, but also adds value to both organisations and individuals. A new cybersecurity paradigm is emerging – a paradigm where exponentially accelerating and converging technology mixes with the ever-evolving threat landscape. In essence, it is where smart meets safely.

Even though it’s becoming more common for businesses around the world to embrace new technologies to ensure end-to-end security solutions keep their people and operations safe, security professionals should never forget how important it is to uphold smart and safe as the foundational pillars of innovation in the security surveillance sector.

Ensuring an innovation-enabled future with the power of smart tech
We live in the era of smart technology, where AI, machine learning, and big data analysis provide a degree of cognitive awareness to objects that were considered inanimate in the past. Self-monitoring, analysis, and reporting technologies are the name of the game. Recent years have seen several technological advancements shaping the future of the industry. From high-definition cameras and analytics software to IoT, these innovations are helping to improve the efficiency and effectiveness of security surveillance systems.

The latest developments and applications show that we have reached a point in security and surveillance where we collectively pursue innovation with tenacity. Consider high-performance servers (specifically designed for HD surveillance); early-warning systems for fire detection on high-end surveillance cameras; video analytics software that enables people, companies, and communities to unlock the value of video surveillance content; optical character recognition; license plate recognition; and advanced access control management. Clearly, the security surveillance sector is constantly evolving. And we certainly need to continue pushing the boundaries of what is possible in the industry. In fact, we should be on the lookout for creative problem-solving in all shapes and forms.

Innovation and safety go hand in hand
We need to be aware that a synergy exists between smart technologies (such as IoT, network-based cameras, cloud-based storage solutions, and biometrics) and sophisticated and effective security surveillance systems that help us improve public safety and protect against criminal activity. By connecting people, data, and devices in new ways, it is possible for us to create a smarter and safer world – from improving public safety and urban mobility to optimising environmental monitoring.

And if the point of putting smart technology to work in security surveillance is to create a safer world, then sharing the knowledge we gain from this process with others is the next logical step. It is through the exchange of knowledge and collaboration with colleagues around the globe that we are truly able to bring about impactful change. By joining forces and learning from each other, we gain access to a variety of specialised knowledge and training. We become smarter. Prioritising learning and development, as well as creating strategic partnerships, will help create a global ecosystem of shared expertise. As a result, we can address internal and consumer challenges, while taking advantage of possibilities that were previously out of reach.

Building a smarter, safer world
As the industry evolves, it is non-negotiable for organisations to keep up with the latest security surveillance technologies and trends to remain competitive. Commitment is required from security surveillance professionals to stay ahead of innovations in our industry and to adopt smart practices that protect networks, systems, and devices against all possible threats.

Leaders in security surveillance must keep coming back to the foundational pillars of the security surveillance sector – smart and safe – and continue to lead the discussion around enabling a smarter, safer world. Setting up strong, flexible security measures is important to ensure that consumers, businesses, and governments can all do business with confidence, whether it’s in the digital or physical world.

Most students in the UAE started a new school year at the end of August, and the beginning of the academic year is the perfect time for school security personnel to ensure our schools are not only welcoming but also safe for all.

In Dubai, for example, the Executive Council Resolution states that private schools are responsible for the safety and protection of their students throughout the school day – whether they are on school premises, on buses, or at any student activity organised by the school outside of its premises. Schools, therefore, need to take all necessary measures, aided by the right technologies, to keep students and staff protected. And having a single point of entry is an essential place to start.

Maximise safety and efficiency with one point of entry
A single point of entry in schools allows visitors and parents to access screening, information, and potential entry to a school from one location. This location is usually a front door or main entrance that is easily seen and supervised to make it easier to control who can and cannot enter the building. This entry point should have signage outlining directions to a visitor management location where a staff member can sign visitors in.

There are many reasons why educational institutions should create a process for a single point of entry. Often, people who are not members of the school might need to enter the facility, such as parents, guests, or contractors. There may occasionally be unwanted intruders who might try to gain access to an institution. To make sure the right people are let in and kept out, schools should combine some form of gated entry with an audit trail to keep a record of who entered the school, for what purpose, and how long their stay was.

The visitor management process should start with a clearly marked main entrance where visitors are accepted and screened. All doors, including the main entrance, should always be locked until access is granted, with communication occurring through an intercom that can be accessed by the visitor from the main door.

It is important to train all staff on the visitor screening process so that they know who to allow access to. If a visitor is deemed to be someone who should have access, the intercom should be able to control the lock on the door, allowing that visitor entry and giving them directions to the main office.

Modern intercoms make it possible
An intercom that is clearly labelled and easy to use maintains accessibility and security. A single-button intercom for visitor sign-in enables quick and easy visitor screening. The intercom should also have a camera so the staff member can both hear and see the person they are speaking to.

There are many integrated network solutions that can support this process, and which can complement existing security systems. For instance, IP intercoms can be used or integrated as an access control system that combines video and audio communication. These intercoms can send recordings to an existing video management software system for record of the interaction in case this needs to be reviewed later.

Moving towards an IP-based solution allows for interoperability between other technologies used for secure access or screening. It also makes it possible to screen visitors from anywhere in the school. Staff can answer calls as well as screen visitors from many network devices including computers, IP phones, mobile devices, or dedicated answering units – rather than from only a single desk at the reception.

Enable proactive security
Schools require modern access control systems that can not only limit entry but also be used to proactively deal with potential security issues. For instance, modern IP-based access control systems can be configured to issue an alarm should a door be propped open.

When used in combination with embedded analytics on intercoms or video cameras installed near the entrances, school officials can be alerted to loitering or other suspicious activity. This empowers them to take a proactive approach to security, automating entry for those who should be there, and quickly responding to those who shouldn’t.

A safer learning environment
The support of the Dubai police’s Safety Ambassadors Council shows that school safety is of utmost importance to government and private and public education institutions alike. Every learner has the right to an environment that is safe and well-protected. With a single point of entry, a thorough visitor screening process, and a modern IP-based access control system, schools can ensure they create a learning environment that is safer, smarter, and more secure.

Building security solutions used to be a binary choice. In general, if an organisation had more complex needs and wanted a best-of-breed solution, it would opt for a multi-vendor set-up. If their needs were simpler, or they wanted an easier option to service, they chose a proprietary, single-vendor solution. But this often resulted in vendor lock-in that limits growth potential. If organisations wanted to upgrade to a more advanced video management system or cameras or add access control technology and other devices that weren’t in the vendor’s portfolio, their only option was to replace everything.

Today, however, there’s a third option – the open-platform, single-vendor solution. As a non-proprietary solution, it provides users with the best elements of both previous options. This approach gives customers the simplicity they need without being locked in with one vendor. And, as their needs become more complex, they keep the ability to scale the initial investment by integrating it with other vendors’ open-platform devices and software.

Before selecting an approach to security services, it’s important to explore the wide range of advantages afforded by an open, single-vendor security solution.

Quick and Easy Design and Purchase
In a traditional mix-and-match solution, one should consider whether those devices and software are compatible and allow access to all the features of those products. At the end of the day, systems integrators don’t just need a variety of components. They need a portfolio that’s designed to work together seamlessly and deliver full functionality, and a single-vendor solution can provide just that.

In a multi-vendor solution, you also often deal with different pricing structures and licensing agreements. But with a single vendor, all those details are coordinated with one source – how many licenses you’ll need, how frequently they’ll need to be updated, or whether the devices purchased come with one-time licensing fees that include upgrades.

Simple Installation, Management, and Security
Having a single point of contact can provide advantages to an integrator across a project’s lifecycle. If an installer must take more time on site than originally projected, an integrator starts to lose money. With a single-vendor solution, you have products you know have been designed and pre-tested to work well together, which reduces labour costs and shortens the initial setup time.

Once a security solution goes live, managing all the moving parts can be a challenge. With a single-vendor solution, it’s far easier to gain a holistic overview of the installation site and complete control over all devices. This greatly simplifies identifying devices on the network as well as managing system updates, outages, and other ongoing maintenance activities.

In terms of cybersecurity, there are significant differences between a multi-vendor solution and a single-vendor approach. A multi-vendor solution makes it difficult to ascertain whether all the vendors are maintaining the same high level of cybersecurity. Incomplete or untested cybersecurity measures in one vendor’s products could compromise the security of another vendor’s technology. But, with a single-vendor solution, it’s easy to apply relevant cybersecurity updates across the entire solution and respond more rapidly to threats.

One Point of Contact for All Support
In a multi-vendor solution, it’s often more difficult to determine where the problem lies and whose products are at fault, because there are so many potential points of failure. In a single-vendor solution, there’s only one company to hold accountable. It eliminates all the guesswork, all the running around in circles, and the endless phone calls.

Of course, there can be downsides to putting all your eggs in one basket – especially if it’s with the wrong vendor. It’s important for integrators to look for a trusted vendor with a broad portfolio of support services, a reliable product warranty, and a transparent replacement policy if something fails. Integrators should also make sure they offer an open platform that allows for integration with third-party devices if the need arises in the future. In the long term, having an open API, interoperability standards such as ONVIF, and custom integration services can prove invaluable.

A Partnership that Promotes Mutual Success
When a systems integrator decides to go with a single-vendor solution, the close connection that develops between the two companies is often more difficult to sustain in a multi-vendor environment. With a single-vendor solution, they can focus on developing expertise in a single portfolio. And, to support that effort, vendors offering value-adding partner programs can further enhance an integrator’s proficiency in their products and applications.

It is also crucial to partner with a vendor who has a clear roadmap for the future – one that includes ongoing product development and a long-term commitment to the security industry. Long-term vendor support is critical to maintaining a successful business operation. But it isn’t just about being able to call the company when something goes wrong. It’s about having a partner who supports you through the entire project lifecycle – from concept to installation and beyond.

The Importance of Weighing all Your Options
Security solutions come in all shapes and sizes. Some are extremely complex. Some are bare bones. Some are proprietary. Others are based on open standards. The direction you choose will depend on what best matches your specific needs.

An open, single-vendor security solution is a truly cost-effective option because it allows you to build on your initial investment. You can create a security and surveillance system that satisfies simple needs today – without limiting its potential to grow in the future.