Nicholas Matta brings extensive experience in Environment, Health and Safety (EHS) and Environmental, Social and Governance (ESG) across the Middle East. His background encompasses both project delivery and commercial leadership, providing a comprehensive understanding of how organizations approach risk, compliance, and transformation. Previously holding a leadership position at Enablon, Matta is recognized for his ability to cultivate strong, culturally aligned relationships throughout the region. In his new role at EcoOnline, he will lead partner engagement, customer adoption, and go-to-market strategies in the Middle East, while also overseeing business development in the Benelux region.

Nicholas commented, “I am proud to be part of EcoOnline’s journey in the fast-growing Middle East region. There is a clear opportunity to close market gaps in areas like lone worker protection and chemical safety — challenges that are too often overlooked despite their risk. EcoOnline is uniquely positioned to address these needs with intuitive, people-centered solutions that deliver lasting impact at every level of an organisation.”

The Middle East is currently undergoing rapid industrial and economic transformation, driven by national initiatives such as Saudi Arabia’s Vision 2030, the upcoming World Expo 2035, and ambitious mega-projects like The Line within the $500 billion NEOM development. Since the launch of Vision 2030 in 2016, Saudi Arabia has witnessed a 60% increase in industrial facilities, with the IMF projecting a cumulative economic growth of 6.7% over the next two years. As infrastructure and energy projects accelerate and local workforces expand under nationalization programs like Saudization, the demand for safe, sustainable, and compliant operations is escalating. Key sectors including construction, manufacturing, and energy are facing increasing pressure to meet international standards in both sustainability reporting and frontline risk management.

“The Middle East is at a critical inflection point, with ambitious national agendas driving industrial growth and employment,” said Gareth Palmer, SVP Channel & Alliances. “We see a clear opportunity — and responsibility — to help companies build a safer, more sustainable world of work. By combining local expertise with a global partner ecosystem, we can support organisations navigating this transformation — not just with technology, but with long-term, trust-based collaboration.”

EcoOnline has already established a presence in the Middle East through collaborations with global partners such as DSS+, VPWhite, and WSP. This formal expansion builds upon EcoOnline’s robust foundation in Europe, North America, ANZ (Australia and New Zealand), and South Africa. It reflects the company’s ongoing dedication to providing high-impact industries with user-friendly tools that simplify complexity and enhance safety culture, regulatory compliance, and environmental performance.