Check out the GITEX 2024 Special Edition: https://arabianreseller.com/oct2024

Check out the GITEX 2024 Special Edition: https://arabianreseller.com/oct2024

Check out the GITEX 2024 Special Edition: https://arabianreseller.com/oct2024

Check out the GITEX 2024 Special Edition: https://arabianreseller.com/oct2024

Tell us about your participation at GITEX 2024. Which products and solutions will you be showcasing at the event?
At GITEX 2024, Check Point Software will emphasise its prevention-first approach to cyber security, designed to effectively counter sophisticated cyber threats. A key highlight will be the demonstration of the Infinity AI Copilot, which leverages Gen AI to streamline security operations and enhance threat detection.

We are excited to introduce Check Point Infinity XDR/XPR in the UAE, providing customers with 360-degree visibility and seamless integration with third-party solutions. Additionally, our booth will showcase an enhanced Security Operations Center (SOC) offering, developed after our acquisition of Cyberint, which comprehensively addresses both external and internal threats, further reinforcing our commitment to protecting digital infrastructures.

How has the regional tech landscape evolved in the past couple of years?
The regional tech landscape has transformed significantly in the past few years, driven by rapid digital transformation initiatives and the increased adoption of cloud technologies and IoT solutions. However, these advancements have also led to a surge in cyber threats, as the region experiences an 18 per cent year-over-year increase in cyberattacks, according to Check Point Research’s cyber-attack trends report for Q2 2024.

Organizations are increasingly focused on strengthening their security posture, adopting AI-powered solutions that can pre-emptively detect and mitigate sophisticated, multi-vector attacks. The emphasis on smart cities and digital infrastructure has made cybersecurity a top priority for businesses and governments alike.

What are your expectations from the event this year?
This year at GITEX, Check Point is excited to be joined by several key partners for the first time, showcasing our unified efforts to enhance cyber security in the region. These partnerships emphasize our commitment to fostering strong collaborations within the GCC and delivering tailored cybersecurity solutions that address the specific needs of local businesses. Through engaging demonstrations and informative sessions, we aim to highlight our strategic initiatives and reaffirm Check Point’s dedication to empowering organizations against evolving threats while enhancing their digital resilience.

What will be your theme of participation at GITEX 2024?
At GITEX 2024, Check Point Software will focus on integrating advanced cybersecurity solutions tailored to the diverse needs of organizations across various sectors. Collaborating with regional partners at our booth reinforces our commitment to building strong partnerships in the GCC.

This collaboration will showcase how our AI-powered, cloud-delivered security solutions effectively prevent threats and provide comprehensive security management. Our approach highlights the importance of localized expertise in addressing the evolving cybersecurity challenges faced by businesses of all sizes in the region.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX 2024?
At GITEX 2024, we plan to unveil the Check Point Infinity XDR/XPR solution in the UAE, highlighting its advanced capabilities. Additionally, we plan to host live demonstrations, interactive launch sessions, and technical briefings at our booth, providing attendees with firsthand insights into our latest offerings and effective strategies for combating the evolving landscape of cyber threats.

How have your regional strategies changed in recent months?
In recent months, Check Point has intensified its focus on enhancing its presence in the GCC market by expanding its cyber security offerings and fostering strategic partnerships. The company has been actively collaborating with regional partners to deliver tailored solutions that effectively address the specific security challenges faced by businesses in the region.

By prioritising an AI-powered, prevention-first approach, Check Point is committed to adapting to the growing threat landscape while ensuring that its solutions seamlessly integrate with existing security systems. This approach reinforces the company’s dedication to enhancing digital resilience and delivering comprehensive threat protection across various sectors in the GCC.

How do your regional strategies align with regional development initiatives run by various governments?
At Check Point, our regional strategies are aligned with various governmental development initiatives aimed at enhancing digital security and resilience across multiple sectors. We recognize that as organizations embark on their digital transformation journeys, robust cybersecurity solutions are essential for navigating the ever-evolving technological landscape securely.

By integrating AI and cloud technologies into our offerings, we support broader efforts to establish secure and innovative digital ecosystems. For instance, initiatives like UAE Vision 2030 underscore the importance of strong cyber security in driving sustainable growth and fostering innovation. We are dedicated to contributing to these regional objectives.

An example of this commitment is the UAE Infinity Portal, which we launched last year. This unified security management platform is specifically tailored for businesses operating in the UAE, providing organizations of all sizes with advanced tools for threat prevention and security management, all while fully complying with local data privacy regulations. Through these efforts, we aim to not only enhance our customers’ security posture but also support the region’s overall growth and innovation goals.

Tell us about your participation in GITEX 2024. Which products and solutions will you showcase at the event?
The central showcase of OPSWAT’s GITEX booth will be our Mobile Critical Infrastructure Protection (CIP) Lab where delegates can get an in-depth understanding of the company’s MetaDefender platform. Interactive demonstrations of region-specific use cases will cover storage security, supply-chain security, secure managed file transfer, peripheral and removable media protection, access and endpoint security, email security, OT security, cross-domain security, and many others.

Visitors can also tour OPSWAT’s Nuclear Plant Model Reactor, which reinforces our credentials in securing the most sensitive industrial environments. GITEX visitors will see how OPSWAT’s IT/OT platform deployment works in real-world scenarios relevant to GCC critical infrastructure. Regarding IT-centric cybersecurity environments, we will highlight solutions that fit ideally into critical infrastructure networks using a multi-layered security approach implemented through the company’s comprehensive MetaDefender platform.

How has the regional tech landscape evolved in the past couple of years?
In the evolving regional tech landscape, cybersecurity has become a top priority, especially with the increase in remote work and digital operations. As organizations notice increased threats, the demand for robust cybersecurity solutions has grown. Companies like OPSWAT are positioned well in this environment, offering advanced solutions for data protection and secure access.

Our focus on critical infrastructure protection and operational technology is particularly important as industries become more interconnected. As regional tech worlds grow, the need for specialized cybersecurity expertise will continue to drive innovation and investment, highlighting the importance of companies like OPSWAT in ensuring security across various sectors.

What are your expectations from the event this year?
The expectations from the event this year will be that OPSWAT engages with customers in the region through strategic partnerships, tailored cybersecurity solutions, and ongoing support. OPSWAT will collaborate closely with regional stakeholders to understand their specific challenges, providing solutions that protect critical infrastructure and ensure compliance with local regulations.

GITEX offers an ideal platform for deepening these relationships by allowing us to showcase our latest innovations, provide hands-on demonstrations, and offer in-person consultations. It also facilitates meaningful discussions with IT professionals and decision-makers, creating stronger partnerships and driving collaborative efforts to address evolving cybersecurity threats in the region.

What will be your theme of participation at GITEX 2024?
At GITEX Global 2024, OPSWAT will be participating under the theme “Future Forward CIP”. Trusted by several of the region’s governments and largest private sector entities, our participation at the 44th GITEX will demonstrate our ongoing commitment to delivering cybersecurity solutions that are capable of spanning the OT-IT divide and arming security professionals with a range of tools to support their daily battle with threat actors.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX 2024?
In addition to the product demos, as part of October’s Cybersecurity Awareness Month, we will be offering complimentary CIP certifications to attendees at our event stand and through on-demand sessions. This initiative not only enhances the GITEX learning experience for participants but reinforces our commitment to advancing cybersecurity knowledge and skills across the industry.

Also as part of Cybersecurity Awareness Month, the OPSWAT Academy will be running a Cyber Challenge, where participants can enhance their skills while having the chance to win prizes. Additionally, there will be quizzes designed to test and expand visitors’ understanding of cybersecurity fundamentals.

How have your regional strategies changed in recent months?
OPSWAT is set to expand in the Middle East, starting with the launch of our new entity in Saudi Arabia. This move is part of our plan to strengthen our presence and provide tailored cybersecurity solutions for our clients. Our regional team has already grown by 45%, and we expect this growth to continue as we expand our channel ecosystem. GITEX will play an important role in our strategy by allowing us to showcase our innovative technologies and connect with industry leaders and partners.

Through our participation in GITEX, we aim to enhance our offerings and boost our market presence. OPSWAT is dedicated to helping our clients navigate the evolving cybersecurity landscape effectively. With these efforts, we strive to establish ourselves as a leader in the Middle East and deliver real value to our partners and customers.

Tell us about your participation in GITEX 2024. Which products and solutions will you showcase at the event?
We’re excited about our participation at GITEX. We’ll have booths in two key locations and will showcase how our advanced security solutions are empowering digital transformation across the region.

Our booth in the high-traffic Telco Hall spans 200 sqm. It will showcase a variety of technologies, including our Secure Access Service Edge (SASE), and Security Operations (SecOps) solutions, which are specifically designed to support today’s hybrid workforce. We’ll also be present in the Cyber Valley Hall, where we’ll focus on operational technology (OT) security with live demos that illustrate real-world use cases in critical sectors like utilities and transportation. These demonstrations are not only about showcasing technology but also about reflecting our commitment to addressing unique cybersecurity challenges while supporting the region’s ambitions for smart cities and resilient infrastructure.

How has the regional tech landscape evolved in the past couple of years?
The technology landscape in the Middle East is evolving at an incredible pace. It’s exciting to see how digital transformation is being accelerated by government-led initiatives and the rapid adoption of AI and 5G technologies.

Organisations are increasingly moving towards cloud environments and merging IT with OT, which highlights the need for robust cybersecurity measures. We’re also witnessing increased collaboration across various sectors which drives innovation, particularly with investments in AI-enhanced solutions for securing critical infrastructure and IoT networks. At Fortinet, we’ve been responding to this surge in demand by expanding our capabilities and strengthening partnerships throughout the region. This ensures we can provide the security and scalability needed to support this digital evolution.

What are your expectations from the event this year?
We expect to see a lot of momentum around collaboration, consolidation, knowledge sharing, and showcasing innovative technologies that align with regional initiatives like smart cities. Our goal is to engage meaningfully with customers and partners to discuss the evolving challenges in cybersecurity, especially with the rise of AI and new technology deployments.

We believe these discussions will create opportunities for us to demonstrate how our tailored solutions can not only secure digital transformation but also align with the goals of local businesses and governments. GITEX is such a powerful platform for visibility and collaboration, and we’re eager to make a real impact.

What will be your theme of participation at GITEX 2024?
Our overarching theme revolves around empowering digital transformation with advanced security. We want to showcase our commitment to securing every facet of a business’s digital journey—from cloud environments to OT and hybrid workforces. By highlighting our technologies like Unified SASE and OT demo kits, we’re aligning ourselves with the region’s aspirations for smarter, safer cities and protecting critical infrastructure.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX 2024?
Yes. GITEX is more than just our physical presence; we’re amplifying our engagement through planned on-site technical briefings, live demos, and panel sessions focused on how AI and advanced cybersecurity solutions can support digital transformation across sectors. Melih Kirkgoz, Senior Director Systems Engineering for Fortinet International Emerging at the Office of the CTO is a panelist in a session titled “CISO Outlook – Most Brutal AI-Powered Ransomware Attacks Predicted in 2024 & Beyond,” which will be held at Hall 24, Cyber Stage, alongside other prominent panelists from Interpol, the City of Los Angeles, and Paramount Global.

How have your regional strategies changed in recent months?
Our regional strategy has always been to prioritize deeper alignment with customer needs. With the rapid adoption of new technologies and an increased focus on IoT security, we’ve tailored our approach to offer more personalized solutions specific to different sectors. This includes expanding our presence in key markets and deploying localized support teams to ensure we meet customer needs effectively.

By enhancing our partner ecosystem, we’re committed to providing on-the-ground expertise that helps customers navigate complex cybersecurity challenges while confidently pursuing their digital transformation goals. Ultimately, we aim to deliver solutions and services that not only address emerging threats but also empower customer innovation and secure growth.

How do your regional strategies align with regional development initiatives run by various governments?
Aligning our strategies with government initiatives is essential for driving impactful results. In key markets like the UAE and KSA, AI adoption plays a crucial role in transforming economies and enhancing citizen services. For example, the UAE’s National Artificial Intelligence Strategy 2031 aims to position itself as a leader in AI across various sectors such as healthcare and transportation.

Similarly, Saudi Arabia’s Vision 2030 emphasizes becoming a hub for digital innovation through AI adoption plans. At Fortinet, we are committed to supporting these key programs and by leveraging our solutions, we not only provide cybersecurity but also contribute to regional growth by addressing security challenges head-on, helping create a safer, smarter future for all.

To support UAE enterprises and government organizations with their Zero Trust Security journey, CyberKnight has partnered with KPMG, a global network of professional firms providing consulting and advisory services. The signed agreement between the two companies enables co-delivery of End-to-End Zero Trust Security implementations which consists of the development of a Zero Trust Security strategy, architecture, implementation of the security solutions as per recommendation in the roadmap and post-implementation support.

“We have spent the last 4 years evangelizing, educating, and creating awareness around Zero Trust Security across the Middle East. As a trusted advisor, we have been able to help customers cut through the clutter surrounding the 60+ cybersecurity domains that are technically associated with Zero Trust Security, as well as reduce the noise around the many vendors in space. Yet, we were missing the consulting element that should happen before any solutions are mapped; until now. Therefore, we are thrilled about our strategic partnership with KPMG that adds this key missing link to the entire Zero Trust Security strategy, enabling us to jointly pioneer an innovative, end-to-end offering for the market.” commented Avinash Advani, Founder and CEO at CyberKnight.

“We are excited to announce our new collaboration with CyberKnight, extending our Zero Trust Services within our Digital Transformation Service Portfolio. This partnership between KPMG and CyberKnight focuses on offering a holistic Zero Trust journey, guiding organizations in aligning their security objectives with their technology and business strategies from the start. KPMG will play a crucial role in establishing a strong foundation for Zero Trust, encompassing comprehensive zero trust strategy, fit-for-purpose security architecture and pragmatic roadmaps that, together with the successful implementation of security technologies, will deliver the desired business outcomes,” added Dimitrios Petropoulos, Partner, Digital and Innovation – Cyber at KPMG.

Tell us about your participation at GITEX 2023. Which products and solutions will you be showcasing at the event?
Mandiant, part of Google Cloud, will be participating at GITEX to guide businesses and individuals on their cloud transformation journeys. Leveraging state-of-the-art AI technologies and insights gained from frontline incident response engagements, Mandiant aims to advance cybersecurity postures for organizations, whether they operate on-premises or transition to the cloud.

Mandiant will focus on the pressing cybersecurity issues of today, including supply chain vulnerabilities, ransomware, and geopolitical threats. The company will showcase its Mandiant Advantage platform, an integrated solution covering Threat Intelligence, Attack Surface Management, Security Validation, and Breach Analytics.

What will be your theme of participation at GITEX 2023?
The UAE, like many other regions of the world, is a desirable target for cyber threat actors because of its dominant position in the Middle East and its advanced economy. Local or regional disputes are a source of cyberattacks on the global stage, particularly when they have either a political or financial goal.

This year at GITEX, we are committed to assisting enterprises in acquiring a thorough grasp of their current and emerging threat actors, the efficient security measures they have in place, as well as the knowledge and intelligence supporting them. The key takeaway Mandiant aims to impart is the importance of being prepared: do not test the preparedness of your security team in a security incident. Leverage Mandiant to help you detect, investigate, and respond to cyber threats more efficiently.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX 2023?
We will be hosting live demos of our Mandiant Advantage platform at the Google Cloud stand, situated in Hall 7, stand G30.

Tell us about your participation at GITEX 2023. Which products and solutions will you be showcasing at the event?
At GITEX 2023, Snowflake is set to highlight the limitless potential of generative AI and LLMs. We will discuss how Snowflake’s platform connects organisations to the Data Cloud, and securely leverages generative AI and Large Language Model (LLM) innovations. We have recently made strategic investments to fast-track these technologies for our customers, including acquisitions of Neeva, Applica, Streamlit, and Reka.

In line with this, Snowflake has rolled out Document AI (private preview), which utilizes its in-house large language model to gather deeper insights from documents more quickly, accurately, and easily. Additionally, the introduction of Snowpark Container Services, also in private preview, broadens Snowflake’s computing capabilities to accommodate diverse workloads, such as full-stack apps, secure hosting of large language models, efficient model training, and more—all within the secure environment of Snowflake.
Snowflake will also highlight its solutions to tackle vertical-specific challenges and opportunities in various sectors like finance, retail, and advertising.

What are your expectations from the event this year?
We are incredibly excited about this year’s event as it aligns perfectly with Snowflake’s mission to eliminate data silos and mobilize enterprise data. Our expectations are twofold:

1. Showcase Advancements: We look forward to demonstrating the significant strides Snowflake has made in AI-driven functionality. Our platform now not only enables secure AI/ML workloads on enterprise data but also reimagines the developer and administrative experience through AI.
2. Collaboration and Learning: We anticipate engaging in discussions and collaboration with industry leaders, potential clients, and partners. These interactions will provide valuable insights into how businesses can achieve unparalleled governance over their data, access first and third-party AI models, and benefit from a self-managing, elastic infrastructure.

What will be your theme of participation at GITEX 2023?
As AI allows companies to embrace new capabilities, our theme at GITEX is focused on delivering a great product experience and removing complexity for our customers in successfully leveraging this new technology. Our AI-driven user experience is designed to delight, ensuring that our customers can fully embrace AI’s potential and confidently make data-driven decisions.

Attendees will get an exclusive look at how Snowflake enables businesses to create and monetize data-intensive applications and deploy them directly in the Data Cloud. Utilizing Snowflake as the core platform for application development can transform data sharing and collaboration across an entire organization, setting a new standard in the data-sharing economy.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX 2023?
We will be hosting an array of compelling sessions showcasing our cutting-edge product portfolio, and a panel discussion with Mohammed Zouari, General Manager – Middle East, Turkey & Africa along with some of our esteemed customers to share insights on unlocking the power of data for organizations.

How have your regional strategies changed in recent months?
In recent months, Snowflake has been focusing on helping companies in the UAE capitalize on the burgeoning growth and interest in AI and LLMs. Our regional strategy has evolved to address the unique needs and opportunities in this market. Here are some key aspects:

1. Secure and Governed Platform: One of our unique selling points is providing a secure and governed platform that allows businesses to maximize their AI potential. We offer consistent protection across data and models, safeguarding data from unintended use through role-based access definitions. This ensures a unified approach to security and governance across data, computing, models, and apps.
2. Infrastructure for LLM Apps: We’ve simplified the process of developing Language Learning Model (LLM) applications. Our platform enables companies to focus on customizing LLMs and building apps that unlock new experiences. This is made possible through our container-based, GPU-powered compute provisioned with auto-scaling definitions, all achievable in under 10 lines of code.
3. LLM-Powered Analytics & Development: To further accelerate development and analytics, we offer built-in tools and functions that leverage Snowflake-managed LLMs. This allows for quicker analysis of unstructured data and the use of AI assistants to speed up development cycles.