On 24 March 2022, global security and surveillance leader Axis Communications presented its sixth and final high-impact technology conference about cybersecurity trends, risks, and best practices. Under the theme ‘Share in the discovery of cybersecurity’, the event highlighted the perpetual threat of cyber-attacks and the importance of having a strong foundation to detect, deter and mitigate these threats to safeguard organisations and ensure business continuity.

Various security experts came together to discuss the impact cybercrime has on security systems, the lifecycle management of security and surveillance products, and the best practices organisations should follow to ensure their security infrastructure is always protected. “In a rapidly connected world, increasing cyberattacks is a constant threat. Effective and comprehensive cybersecurity has therefore become a non-negotiable aspect for businesses of all sizes across industries. By assessing the risks and consequences, having an effective strategy in place to deter attacks while planning the way forward, organisations can secure and safeguard their business from imminent losses. Our concluding conversation at the Expo 2020 highlighted one of the most important conversations any organisation can have today, that’s on how they can better ensure safety from cyber-attacks”, said Ettiene van der Watt, Regional Director – Middle East & Africa at Axis.

Over the past six months, Dubai’s Expo 2020 has showcased some of the best ideas, experiences, and innovations the world has to offer, and Axis has actively contributed with events focused on everything from smart cities to artificial intelligence. “Looking back, the World Expo 2020 has been a phenomenal experience and a resounding success,” commented Ettiene van der Watt, Regional Director – Middle East & Africa at Axis. “The last six months have allowed us to connect with and learn from individuals and organisations from all over the world. The Sweden Pavilion has been a great platform for us to host six impactful technology conferences and share our insights with participants at the expo or those watching online,” concluded van der Watt.

The first conference explored how Axis is helping cities worldwide become safer, smarter, and more sustainable with innovative cameras, Internet of Things (IoT) sensors, and surveillance analytics. The intelligent security solutions manufacturer showcased how it is empowering governments and businesses to understand, manage, and enhance three key areas of urban life: public safety, urban mobility, and environmental monitoring.

The second conference delivered insights from industry experts to highlight the various challenges and opportunities that come with using artificial intelligence (AI) in security. The conference put into perspective how AI is providing unparalleled insights and capabilities that were never possible before. It also touched on the power of surveillance analytics to enable a smarter future for businesses, the environment, and overall urban life.

Axis’s third conference followed with an in-depth look at the importance of sustainable business practices for the environment and society. Industry experts discussed the role of technology in realising a sustainable future. The fourth conference explored the powerful benefits of successful business partnerships and how Axis’s partner network offers a robust ecosystem where industry leaders are collaborating to produce comprehensive and supported security solutions. The fifth conference was centred around the rapid development of 5G, the transformative opportunities the technology presents, and how the company and its partners and clients are paving the way for 5G-powered solutions.

Axis Communications will be hosting its fifth technology conference at Dubai’s Expo 2020. As an official partner of the Sweden Pavilion in the Sustainability District at the Expo, Axis has been driving the conversation about leading technologies that are helping us shape a smarter, safer, and more sustainable tomorrow. The fifth conference, titled ‘Share in the discovery of 5G’, will take place on 22 February 2022 and bring together a panel of experts to discuss the unique challenges and opportunities of 5G adoption for enterprises.

The conference will be opened by Ettiene van der Watt, Regional Director – Middle East & Africa at Axis. Insightful discussions on topics ranging from smart buildings, smart cities, urban mobility, manufacturing, and the impact of 5G on personal and professional lives will formulate the flow of the event. These include a focus on 5G-enabled smart buildings with enhanced safety and security presented by Marie Helene Mansard, Director of Business Development – Axis Communications APAC, and 5G’s unique factors beyond unprecedented bandwidth speeds, presented by Vishnu Bhan, Senior Director at Singtel.

Axis will also be sharing its success stories of use cases for 5G, such as Ericsson and Singtel’s multi-edge computing network, SoftBank’s self-driving bus, and General Motors’ car servicing monitoring system. As the fifth and latest generation of wireless technologies, 5G is capable of handling more connected devices with lower latency, has more robust security, and offers improved network capabilities. For example, 5G network slicing can prioritise specific users, services, or devices when a network is congested.

“By 2025, 5G networks are likely to cover one-third of the world’s population. While 3G and 4G LTE have primarily served the private subscriber, 5G will enable enterprises and governments to connect IoT devices at greater scale and improve decision-making with real-time data aggregation and analysis,” explained van der Watt. “By collaborating with ICT companies and having a dialogue with our partners and customers, we’re exploring many different areas to see how 5G can complement our network video solutions. Our open architecture approach to technology development is helping with this journey, enabling easier integration into new and existing systems as 5G adoption rises.”