Expert Speak
The Power of Public-Private Partnerships
Written by Jim Richberg, Head of Cyber Policy and Global Field CISO, Fortinet
Cybersecurity is a Team Sport. Today’s technology environment is vastly different from when I retired from federal service. We have seen accelerated movement to the cloud and a shift from largely wired networks to software-defined networks. We’ve also witnessed a proliferation of Internet-of-Things (IoT) devices and dramatic growth in the breadth and power of AI-enabled services.
Layer onto these technological changes the COVID-fueled imperative to enable remote work and off-site connectivity, and the result is that IT and communications are now laser-focused on enabling the connection of users, devices, data, and computing power regardless of where these are located and how they are provided.
Meeting these demands securely is more than any single user, company, or government agency can realistically expect to do alone. At its core, cybersecurity is a team sport. Any good coach tells their team to “talk to each other out there on the field.” Cybersecurity is no different. Cybercriminals talk to each other, actively partnering to bring their specific skills to a criminal enterprise. To keep up, industry and governments must work together to share cyberthreat intelligence and have interoperable cybersecurity tools and sensors. This partnership needs to be multidimensional and multidirectional with collaboration and a two-way flow of information between the public and private sectors and within each sector.
Transparency and Trust
With so much of our lives dependent on or enabled by technology, it is important to be able to trust networks and have confidence in the security of the data flowing across them. Creating a culture of trust and greater transparency is crucial for organizations to make complex cybersecurity decisions and help users make more informed purchases. Consumers need better visibility into key criteria of the technology they use, including where it was developed or manufactured, the manufacturer, and the security posture of the technology.
This focus on trust was evident at the macro communications network level with the ban on certain companies that were deemed a national security threat. As digital technology becomes more ubiquitous, we should be asking the same questions about other aspects of our broader communications networks. Is the router in my home secure? Is my television listening to my family dinner conversations? Consumers need to be able to trust the technology they are using to increase the resiliency of our nation’s cyber posture. Increased transparency will help fuel this trust.
Transparency and trust can be addressed through market forces. For example, although the number of IoT devices in use is growing dramatically, many of these devices lack even rudimentary security capabilities. It can be difficult for even sophisticated consumers to determine which devices have adequate security.
The Human Element
Partnerships should extend to supporting consumers as well. It is not realistic to expect consumers to successfully “go it alone” in understanding cybersecurity. The person using their home computer, the small business owner buying a Wi-Fi access point, and the school administrator purchasing equipment for students all need support.
Addressing the human element is part of our cybersecurity mission. We are working to help build the cyber workforce of the future and ensure that all members of society have cyber awareness and fundamental competence in cybersecurity. We have dramatically expanded our award-winning free training on cyber threats and good cybersecurity practices because educating users at every level is critical to our collective security.
To succeed, efforts with users must begin at a young age and involve partnerships across government, industry, and academia. Fortinet has made significant commitments to this cause through the Fortinet Training Institute. For example, we have committed to training over 1 million new users by 2026 to help close the sizeable cyber skills gap; and we are on track, having achieved over 43% of this goal by the end of 2023.
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Positive Technologies Study Reveals Successful Cyberattacks Nett 5X Profits
Positive Technologies has released a study on the dark web market, analysing prices for illegal cybersecurity services and products, as well as the costs incurred by cybercriminals to carry out attacks. The most expensive type of malware is ransomware, with a median cost of $7,500. Zero-day exploits are particularly valuable, often being sold for millions of dollars. However, the net profit from a successful cyberattack can be five times the cost of organizing it.
Experts estimate that performing a popular phishing attack involving ransomware costs novice cybercriminals at least $20,000. First, hackers rent dedicated servers, subscribe to VPN services, and acquire other tools to build a secure and anonymous IT infrastructure to manage the attack. Attackers also need to acquire the source code of malicious software or subscribe to ready-to-use malware, as well as tools for infiltrating the victim’s system and evading detection by security measures. Moreover, cybercriminals can consult with seasoned experts, purchase access to targeted infrastructures and company data, and escalate privileges within a compromised system. Products and tools are readily available for purchase on the dark web, catering to beginners. The darknet also offers leaked malware along with detailed instructions, making it easier for novice cybercriminals to carry out attacks.
Malware is one of the primary tools in a hacker’s arsenal, with 53% of malware-related ads focused on sales. In 19% of all posts, infostealers designed to steal data are offered. Crypters and code obfuscation tools, used to help attackers hide malware from security tools, are featured in 17% of cases. Additionally, loaders are mentioned in 16% of ads. The median cost of these types of malware stands at $400, $70, and $500, respectively. The most expensive malware is ransomware: its median cost is $7,500, with some offers reaching up to $320,000. Ransomware is primarily distributed through affiliate programs, known as Ransomware-as-a-Service (RaaS), where participants in an attack typically receive 70–90% of the ransom. To become a partner, a criminal must make a contribution of 0.05 Bitcoin (approximately $5,000) and have a solid reputation on the dark web.
Another popular attack tool is exploits: 69% of exploit-related ads focus on sales, with zero-day vulnerability posts accounting for 32% of them. In 31% of cases, the cost of exploits exceeds $20,000 and can reach several million dollars. Access to corporate networks is relatively inexpensive, with 72% of such ads focused on sales, and 62% of them priced at under a thousand dollars. Among cybercriminal services, hacks are the most popular option, accounting for 49% of reports. For example, the price for compromising a personal email account starts at $100, while the cost for a corporate account begins at $200.
Dmitry Streltsov, Threat Analyst at Positive Technologies, says, “On dark web marketplaces, prices are typically determined in one of two ways: either sellers set a fixed price, or auctions are held. Auctions are often used for exclusive items, such as zero-day exploits. The platforms facilitating these deals also generate revenue, often through their own escrow services, which hold the buyer’s funds temporarily until the product or service is confirmed as delivered. On many platforms, these escrow services are managed by either administrators or trusted users with strong reputations. In return, they earn at least 4% of the transaction amount, with the forums setting the rates.”
Considering the cost of tools and services on the dark web, along with the median ransom amount, cybercriminals can achieve a net profit of $100,000–$130,000 from a successful attack—five times the cost of their preparation. For a company, such an incident can result not only in ransom costs but also in massive financial losses due to disrupted business processes. For example, in 2024, due to a ransomware attack, servers of CDK Global were down for two weeks. The company paid cybercriminals $25 million, while the financial losses of dealers due to system downtime exceeded $600 million.
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