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Genetec Highlights Top Data Privacy Practices for Physical Security Leaders

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Genetec has shared a comprehensive set of data protection best practices to help physical security leaders protect privacy, safeguard data, and enable trust without compromising security. This initiative comes as a response to the escalating importance of data security in an increasingly interconnected digital landscape. By prioritising privacy, organizations can effectively contribute to a safer digital and physical landscape for all.

“Organisations should never have to choose between data privacy and security. By equipping physical security professionals with these essential strategies, Genetec is spearheading a paradigm shift towards a more resilient and trustworthy security ecosystem. It is an ongoing process, and organizations should regularly update protocols, stay informed and continuously educate their teams on best practices”, said Firas Jadalla, Regional Director – Middle East, Turkey and Africa (META) Genetec.

Genetec recommends organizations ensure their security systems respect data privacy by:
Collecting and Storing Only What You Need: A fundamental rule of data security is to collect and store only essential information. The potential impact of a security breach can be reduced by minimizing stored data. It’s important to regularly review and audit data and dispose of unnecessary information responsibly.

Limiting Access to Sensitive Data: Enhancing data security involves restricting access to sensitive information. Genetec recommends implementing data-sharing best practices, such as removing personally identifiable information to safeguard individual privacy. Techniques for anonymizing personal information while retaining its utility include:

  1. Randomisation by adding noise to numerical values such as an individual’s age or income)
  2. Pseudonymisation such as replacing names with unique identifiers
  3. Tokenisation such as replacing credit card numbers with tokens that have no direct correlation to the original numbers
  4. Generalisation such as converting exact birthdates to age ranges
  5. Data masking shows only the first few digits of a phone number

Ensuring Privacy without Compromising Evidence: By making use of technologies such as KiwiVision Privacy Protector, organisations can automatically anonymise images of people, so they can continue to survey surveillance footage while respecting privacy. This technology also offers an additional layer of security that ensures only authorized users can “unlock” and view unmasked footage while maintaining an audit trail.

Being Transparent and Getting User Consent: Building trust through transparency and user consent is essential. It’s important to communicate with users about the data collection process, promoting informed decisions. Organizations should also gain explicit consent before collecting and processing data.

Choosing a Reliable Data Storage Provider: Organisations should select a data storage provider carefully, ensuring a clear understanding of data storage, handling, and sharing practices. If using third-party services, organisations should demand strong security measures and reliable data handling practices. Establish who “owns” any data stored in the cloud, and any rights/privileges associated with the use or disclosure of any information.

Establishing Strong Policies: To ensure long-term data safety, Genetec recommends putting in place robust policies across the organization. Enforcing a transparent chain of custody through technology, such as a Digital Evidence Management System (DEMS), ensures accountability and traceability at every stage of the data lifecycle.

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Cyber Security

Positive Technologies Study Reveals Successful Cyberattacks Nett 5X Profits

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Positive Technologies has released a study on the dark web market, analysing prices for illegal cybersecurity services and products, as well as the costs incurred by cybercriminals to carry out attacks. The most expensive type of malware is ransomware, with a median cost of $7,500. Zero-day exploits are particularly valuable, often being sold for millions of dollars. However, the net profit from a successful cyberattack can be five times the cost of organizing it.

Experts estimate that performing a popular phishing attack involving ransomware costs novice cybercriminals at least $20,000. First, hackers rent dedicated servers, subscribe to VPN services, and acquire other tools to build a secure and anonymous IT infrastructure to manage the attack. Attackers also need to acquire the source code of malicious software or subscribe to ready-to-use malware, as well as tools for infiltrating the victim’s system and evading detection by security measures. Moreover, cybercriminals can consult with seasoned experts, purchase access to targeted infrastructures and company data, and escalate privileges within a compromised system. Products and tools are readily available for purchase on the dark web, catering to beginners. The darknet also offers leaked malware along with detailed instructions, making it easier for novice cybercriminals to carry out attacks.

Malware is one of the primary tools in a hacker’s arsenal, with 53% of malware-related ads focused on sales. In 19% of all posts, infostealers designed to steal data are offered. Crypters and code obfuscation tools, used to help attackers hide malware from security tools, are featured in 17% of cases. Additionally, loaders are mentioned in 16% of ads. The median cost of these types of malware stands at $400, $70, and $500, respectively. The most expensive malware is ransomware: its median cost is $7,500, with some offers reaching up to $320,000. Ransomware is primarily distributed through affiliate programs, known as Ransomware-as-a-Service (RaaS), where participants in an attack typically receive 70–90% of the ransom. To become a partner, a criminal must make a contribution of 0.05 Bitcoin (approximately $5,000) and have a solid reputation on the dark web.

Another popular attack tool is exploits: 69% of exploit-related ads focus on sales, with zero-day vulnerability posts accounting for 32% of them. In 31% of cases, the cost of exploits exceeds $20,000 and can reach several million dollars. Access to corporate networks is relatively inexpensive, with 72% of such ads focused on sales, and 62% of them priced at under a thousand dollars. Among cybercriminal services, hacks are the most popular option, accounting for 49% of reports. For example, the price for compromising a personal email account starts at $100, while the cost for a corporate account begins at $200.

Dmitry Streltsov, Threat Analyst at Positive Technologies, says, “On dark web marketplaces, prices are typically determined in one of two ways: either sellers set a fixed price, or auctions are held. Auctions are often used for exclusive items, such as zero-day exploits. The platforms facilitating these deals also generate revenue, often through their own escrow services, which hold the buyer’s funds temporarily until the product or service is confirmed as delivered. On many platforms, these escrow services are managed by either administrators or trusted users with strong reputations. In return, they earn at least 4% of the transaction amount, with the forums setting the rates.”

Considering the cost of tools and services on the dark web, along with the median ransom amount, cybercriminals can achieve a net profit of $100,000–$130,000 from a successful attack—five times the cost of their preparation. For a company, such an incident can result not only in ransom costs but also in massive financial losses due to disrupted business processes. For example, in 2024, due to a ransomware attack, servers of CDK Global were down for two weeks. The company paid cybercriminals $25 million, while the financial losses of dealers due to system downtime exceeded $600 million.

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